THE DOG HOUSE

Company " Utah " based(founded,established) by Tatyana Przhikutskoj four years ago, is engaged in manufacturing of boxes and open-air cages for dogs under trade mark Dog the VIP. The name speaks for itself - simple tuzikam such open-air cages and boxes it is too expensive. However, according to Tatyana, initially the company has not been focused at all on rich clients: " We simply wished to do(make) good habitation for dogs and when have counted cost of building materials, work of workers, rent of a premise(room) and other costs it has turned out, that an open-air cage in the size two three meters to us is unprofitable to sell more cheaply $2 thousand " Winter and plastic
In 1990th years Tatyana Przhikutskaya together with the husband was engaged in import okorochkov and other meat products from the USA and the Europe.
- Our firm was the second in the country after "Soyuzkontrakta". When this business began to fall down, the husband has left in construction, and I have decided to open own business.
The direction for business was thought up by the friend to family Jury Seleznev.
- It(He) the person rather well-to-do, advanced in the field of dog breeding, - has told Tatyana.-many years is engaged in retrievers, and even has written the book about their maintenance(contents). In 2001 Jury has brought from Germany an open-air cage for dogs. The open-air cage was plastic and in the first Russian winter has collapsed.
Then we have reflected that in our market there are no manufacturers of open-air cages and boxes for dogs. On "birdy" sell the wooden boxes which have been hammered together somehow by handicraft masters, and the Chinese plastic boxes for dogs of the small size. It abroad habitation for sobak-the whole branch zoobiznesa. And in Russia up to us anybody also did not think to be engaged in it(this) seriously.
In 2002 have registered firm " Utah " which is deciphered prosto-Jury and Tatyana.
The dog tears
Founders of "Utah" have gathered the knowledge of the dog housing construction abroad.
- Firstly we tried to consult to domestic factory owners, but have soon understood, that it is useless, - has told Tatyana.-They do(make) open-air cages by an old principle: boards, a grid-рабица, a stone floor. On such to a floor in three years at a dog zabolyat joints, the arthritis will begin.
But to the majority of factory owners it all the same.
How many we saw nurseries, it not habitation for dogs, these are tears! Founders of "Utah" of steel izuchatzagranichnyj experience. It has appeared, that anywhere, except for Russia, on an open-air cage do not pull a grid. It is really dangerous. Once Tatyana was called by the client at whom the dog rasplela a grid, has pushed a head in a hole and has got stuck there to death.
- Often dogs will wound about a grid of a small pillow of paws, pull out claws. And it is superfluous money, veterinaries, the dog suffers. Besides it is proved, that the grid is harmful to sight, - Tatyana explains.
In the Europe instead of a grid use prutok-special iron sticks. Founders of "Utah" have decided instead of prutka to put round trubu-it(she) more dearly(expensively), but is stronger. Instead of plastic walls have made wooden. As a result the cost price of the first open-air cage has turned out almost $3 thousand
- Now, when we have increased volumes of manufacture, there was an opportunity to reduce the price up to $2 thousand But even this price of many surprises. In Russia people build to themselves the house for $3 million and when we offer them an open-air cage for a dog for $2 thousand, they are indignant: how so, why? By the way, on our site the detailed instruction as correctly to make an open-air cage is laid out. Please, do(make)! However open-air cages in the old manner prefer to do(make) the majority of owners.
- Problem of our business not that in Russia is not enough people who presume to spend for an open-air cage $2 thousand Simply many till now do not understand what to hold a dog in an open-air cage with a grid-рабицей and on stone to a floor it is unhealthy an animal. At us in the country if the person has bought(purchased) a dog, it(he) first of all undertakes not studying of the literature, and goes to consult on the factory owner. The factory owner will praise, most likely, traditional open-air cages with rabitsej in which holds the dogs. And frequently itself will make such open-air cage and will sell to its(his) client.
Dear manufacture
The project of the first open-air cage Tatyana and Jury have drawn. Then two welders of high qualification have been employed, rented at a factory of the area under svarochnyj and pokrasochnyj shops.
- It only seems, that an open-air cage to make simply, - has told Tatyana.-Three walls, a floor, a ceiling and an obstacle from vertical pipes from the forward party(side) of an open-air cage.
But in practice we long muchalis with the same floor - from an open-air cage water did not leave in any way, and to do(make) dyrochki in a floor it is impossible, will get in dyrochku a claw, the dog will pull out it(him), and an overall objective for us was to make such open-air cage that the dog could not harm itself. Have decided to do(make) a floor with a small inclination to a forward lattice. Now it is possible to wash an open-air cage from a hose.
The box is applied on each open-air cage.
- In the beginning we did(made) boxes as it is accepted in Russia, with a direct input(entrance). But have then thought up to do(make) an input(entrance) sideways that the dog did not lay on a draft. This input(entrance) we curtain rubber: it(she) does not allow a cold to get inside. That it was easily possible to wash a box, the ceiling is done(made) demountable.
Is available falshpotolok, too demountable (between it(him) and a roof it is possible to put a blanket). Walls double, between them a shaving. The open-air cage and a box are painted with a harmless English paint - if the dog will start them to gnaw, and it(she) will begin necessarily will not poison. The box is decorated with decorative corners: they are chewed first of all. And that the dog has not bitten off feeding a hand, in open-air cages the sliding feeding trough is stipulated.
- Many owners leave and leave dogs on the managing directors. In our open-air cage it is possible to hold a dog, it is perfect(absolute) with it(her) not adjoining.
The VIP-duplication
Now on manufacture five person works. Jury has taken the first open-air cage to itself and has lodged in it(him) of the distressful retriever who has gone through destruction of a German open-air cage and thus of pushed owner to industrial activity.
Open-air cage the retriever has appeared is happy(enough), therefore friends have dared to expose the second open-air cage on sale. The buyer was only in two months.
- Advertising in specialized magazines, in dispatch has then gone. Now we do(make) about 15 open-air cages in a month, and the quantity(amount) of clients constantly grows. Competitors - too. In 2002 of a competition was not practically any, people called to us and asked to make an open-air cage for any money. But now open-air cages only lazy does not do(make). Each civil engineering firm which makes change houses, in passing rivets also open-air cages for dogs. Externally their open-air cages a little than differ from ours, but in them other materials and other technology are used. For example, open-air cages from a pipe except for us are not done(made) by anybody: it dearly(expensively) and hard. All send more simple putem-do(make) from prutka.
Nevertheless the prices at competitors not below, same vipovskie.
- We initially were not guided by doing(making) open-air cages for rich sobakovladeltsev. Have simply counted all charges, and such sum has turned out. However now all of us should search for ways to reduction in price of production. One of these days we shall offer the buyer poluvoler which 25 thousand rbl. will cost all, but without delivery, assembly and without a box.
Other direction on reduction in price of production - to stack floors not completely, and partially. On an empty place owners can put a tile or fill shchebenku.
- Here the main problem in that the dog has not started to do(make) undermining, - has told Tatyana.-We have studied(investigated) this question and have found out, that the dog cannot dig, if the ground will be in the middle of an open-air cage. To start to dig, it(she) needs to rest against a wall a head.
It is not enough place
Now the majority of clients of "Utah" learns(finds out) about open-air cages from the friends who have already become(begun) by owners of the dog dwelling. Nevertheless Tatyana continues to give advertising in specialized magazines, distributes booklets at exhibitions.
- And in a pet-shop to put booklets easier, than to put an open-air cage. Besides potential clients react to it(him) a little, is more often they learn(find out) about open-air cages from other sources, call and ask, where it is possible to see it(him). Therefore now ourselves we leave to the client with our booklets.
To clients there go owners of firm - Tatyana and Jury. According to Tatyana, in day it(she) passes about 300 km. But does not complain. In its(her) opinion, only so on the client it is possible to make positive impression and to convince it(him) that owners of the company at all swindlers, and fair businessmen. To communicate with customers to Tatyana it is pleasant.
Hard happens only to clients who have just constructed the house.
- In our country by the end of construction at the person already the mentality is undermined. It(he) to all concerns with suspicion, even to our open-air cages. Thinks, that we shall deceive it(him): or building materials we shall take bad quality, or on terms we shall not be in time.
Departure the customer free-of-charge, thus to go to some clients it is necessary several times. However 90 % of clients after the first meeting order an open-air cage.
- It would seem, our open-air cages can be looked on the Internet. But at us in the country of very few people 55 thousand rbl. is ready to pay on the Internet Everyone wish to be convinced that we really exist.
The dog character
One of problems with which the buyer collides(faces), - unwillingness of a dog to live in a box.
- Not all dogs love boxes, - has told Tatyana.-At Jury, for example, kavkaztsy in boxes do not live, at it(him) in a court yard armchairs cost(stand), and dogs sleep in these armchairs. Certainly, if a dog have closed in an open-air cage, it(she) will not have other output(exit). And if the client buys only a box, and the dog lives in territory, we tell how to accustom a dog to new habitation: for example, it is necessary to feed it(her) near a box. The most bad when owners in the beginning hold the puppy of the house, and then move it(him) in an open-air cage - it(he) whines, and owners should go through huge forces it. Not everyone understand, that it is necessary to concern to serious dogs seriously.
The dog love to boxes is influenced also with the "know-how". If to paint a box from within, any dog will not enter into a box. Sometimes there are also more exotic incidents.
- One client has complained to us, that its(his) dog goes to a toilet exclusively in a box. In the same place also sleeps.
We have consulted to experts, and was found out, that the dog of all is afraid, considers(counts) the world surrounding it(her) as another's territory and consequently goes to a toilet on the . The unique method of struggle against this bad habit have appeared long walks for five hours until the dog will not have other output(exit).
Once again Tatyana had to collide(face) with complex(difficult) dog character, when "Utah" has begun release of the dog mattresses. To do(make) them have solved from a canvas, to fill grechishnoj a peel and to close up on edges(territories) lipuchkoj. All was good, but soon on firm complaints fell down: it has appeared, each dog considers(counts) as the duty(debt) razlepit lipuchku and to scatter a peel in all the parties(sides). It was necessary to change technology and to sew up mattresses tightly.
And once it was possible to do(make) an open-air cage for an eagle owl.
- Earlier the eagle owl sat in a cell(cage), could not straighten wings. We have made to it(him) an open-air cage with a transparent roof, from above have suspended a tree. An open-air cage in the size two three meters, but thus portable. The owner at an eagle owl large enough, it(he) has told, that itself will drag an open-air cage with an eagle owl on a site.
Owners of "Utah" wished to advance also a direction of open-air cages for cats.
- For cats we too have studied(investigated) open-air cages up and down, being based on the European experience, - has told Tatyana.-trial samples Have made, but for a cat at us anybody and has not bought(purchased) any open-air cage. Call much, ask, then vanish.
Box for jorka
Two years ago Tatyana and Jury have decided to do(make) decorative boxes in the form of a chalet, teremkov, small houses.
- In the beginning at us was three sizes of boxes: for small dogs, average and greater(big).
Nobody bought small boxes. Who will hold a pug in a box? Then we have seen on the Internet, that, it appears, abroad there are whole galleries of decorative boxes.
Inhabitants Rublevki order such in Finland, pay for them from 5 thousand euro. We have decided to start to do(make) decorative boxes, have found people who are engaged in woodcarving. The first year there were a few similar orders, and the present(true) boom one year ago has begun. Order teremki not only for jorkov, but also for greater(big) dogs. Here problems with delivery already begin: such teremok hardly lift six person. Often order exclusive kovanye open-air cages, ask to put from above a tile.
But, according to Tatyana, with a decorative direction " it is too much problems ".
- It is difficult to find good woodcarvers. Experts of such level - deficiency. Our carvers live in Mary-Эл, teremki come from them crude. It means, bring, ship, paint. The client a decorative box waits for two months (usual we do(make) at ourselves in shop for three days). However, now to wait even a usual box all the same it is necessary two weeks: turn. Certainly, if the client calls and speaks, that the habitation is necessary for it(him) for a dog urgently, we go towards. And such the majority. Very few people reflects on an open-air cage one month prior to purchase of a dog: usually it(he) has bought(purchased) a dog yesterday, and today has understood, that it(she) should live somewhere.
One year ago Tatyana and Jury have solved, that sawdust between walls, a blanket between ceilings and other shifts not always rescue(save) a dog from a cold.
- At us in Russia many put so-called kind heat from which the set of wires departs in boxes, and the dog can without ceremony them pogryzt. Besides there is other problem - a heat years(summer). In the same USA boxes oboruduyutspetsialnymi climatic systems. The American climatic system hangs outside a box and submits warmly or a cold on a pipe.
Now at will of the client "Utah" establishes(installs) in boxes the American conditioner. It increases the price of the dog dwelling for $1300. It is clear, that such price is pleasant far not to all Russian consumers.
- We even have started to study(investigate) the Chinese market in hope to find there something similar, but is cheaper. Unfortunately, yet it was not possible to find anything, except for kostochek and kostyumchikov, with which and so all Moscow is filled up.
Tatyana constantly is in search: looks through offers of manufacturers zootovarov, trying to find something unique. Together with climatic systems " Utahs " has started to bring from the USA first-aid sets.
- Wished to distribute first-aid sets through veterinaries. The first-aid set costs(stands) 2 thousand rbl., we offered veterinaries for each sold first-aid set $10. But they to us have told: that shall we potter for $10 with your first-aid set, when at us one call $100? Therefore nothing remains to "Utah" how to offer first-aid sets to buyers of open-air cages.
Happens, in open-air cages are interested khrannye the enterprises, but, having learned(having found out) the price, prefer to build open-air cages forces of simple hard workers.
- The person can buy(purchase) a good open-air cage only for the dog. However, recently one of the oil companies has declared(announced) the tender for construction of open-air cages. We hope to win: our prices quite arrange them.
/ "Business", 27.06.06/