Anna Avdeyko
Communication Theories
Tess Slavickova
January 10 , 2007
Analysis of a Rhetorical Artifact Part 2
9/11 George W. Bush’s Speech.
Rhetoric is a social practice that encompasses two distinctly opposite and ambivalent meanings. Franci Bacon once said “ The duty and office of rhetoric is, to apply Reason to Imagination for the better mowing of the will…» however, in contemporary American culture, rhetoric has been seen as a decisive means of manipulating mass audience, rather than as a tool of communication. At times when political candidates speak out to the nation about political issues or election campaigns the people accuse them of being dishonest in order to get elected. On the other hand, we expect our leaders to reflect ourselves and satisfy our needs, particularly in times of crisis. In moments of despair and panic we dwell in rhetoric and anticipate our leaders to give us a structure in which we could understand reality. George W. Bush’s speech to a joint session of Congress on Thursday night, September 20, 2001 was delivered nine days after terrorists united with Al Qaeda and led by Osama bin Laden attacked the World Trade Center in New York City, and the Pentagon building in Washington D.C. The speech was not only addressed to the Congress, but to millions of abashed and helpless people all over the world. The speech illustrates an example of how nation compel rather that constrain political rhetoric in times of crisis. In moments of national panic people rely on their leaders to give them a feeling of security, unity and faith. This essay aims to discuses success of Bush’s speech to Congress on September 20 by analysis of rhetorical decisions made by the President and his advisers to meet nation’s needs- reassurance and meaning, as well as political consequences of Bush’s rhetoric in the long run.
On September 11, the destruction of the world Trade Center and devastation of the Pentagon Building in Washington D.C along with lose of thousands of human lives was hard to believe. Anyone who watched television at this moment realized significance of these horrific events. The nation and people worldwide knew that something horrible is going to happen, but what exactly these events meant for the most part depended on how the President in the following days chose to contextualize them, especially in his address to a joint session of Congress and to the nations worldwide on September 20.
During 2000 election campaign, recognition of George W. Bush as a president of United States of America divided the nation in views, those who approved him as the president and many people who took his political intentions to commercial in nature. All this suspicions over Bush’s presidency and his far from perfect rhetorical skills produced a lot of criticism and skepticism over his performance as a President “Newspaper headlines highlight Bush’s failure as a speaker: “At Night Bush-Speak Goes into Overdrive” and “As a Speaker Bush fails»… a poll reported that 50 percent of American people believed that people other than Bush were really running the country…” (Lutz, 2003). By September 2001 his image had not changed in a positive way. Moreover, his September 11 speech was to weak in comparison to the event. At this time, the helpless nation was more than ever looking for answers they were asking themselves or justification for the event. The President in his immediate response after the attack refused to give the people required confidence they were looking for, for example he identified the terrorists as “ folks” or that he wanted the leader of terrorist organization Osama Bin Laden “dead or alive”, all theses remarks seamed illusory, even worst unreasonable. He nether could find the right words and proportions for heartbreaking event, nor give the nation what they needed most, reassurance and inspiration. The appropriate voice was found later in the week at the National Cathedral on September 14 and a week later at the Washington Islamic Center. In his speeches Bush memorialized the dead, asserted the reason behind country’s intentions to fight back in order to eliminate the evil force of terrorist organizations embodying war behind their actions. He also mentioned the nation was united. Conversely, Bush himself and his respected advisors realized that it was not enough, in both speeches Bush could not achieve the right style to gather American nation together, finally realizing the chance Bush said “This is a defining moment. We have an opportunity to restructure the world toward freedom, and we have to get it right”(Zarefsky, 2004). Having presentiment that next speech could be a political opportunity to establish George W. Bush as an ultimate leader of American nation united, a joint session of Congress was chosen for a speech. Even though Bush’s speech addresses American citizens it was not limited to one audience. Many people worldwide who had access to television, radio or print media were able to follow the speech, apart from nations worldwide the speech was also addressed to foreign leaders, and the Taliban.
George’s W. Bush’s speech embodies several significant rhetorical decisions. Each feature of the speech facilitated the president to establish glorious rhetorical response to a sequence of terrorist attacks on American soil that echoed people’s values and ideals “ Mr. Bush rose to the occasions, finding at times the eloquence that has eluded him in the past… the “theatre” of the occasion made Bush finally seem “presidential”.” (Zarefsky, 2004). All features of the speech, for the most part, attempt to justify American military response. Even though the attacks were not military, most noteworthy rhetorical decision of September 20 speech was Bush’s chose to put the situation in genre of war. He described the attacks as a beginning of war that in tern gave him a lot of advantages in his future politics, “ on September 11th, enemies of freedom committed an act of war against our country” proclaimed the president (). Classification of what took place as “acts of war” created national unity and justified the reason for military action. The immediate reaction would not be achieved had he described the attacks as crime or a diplomatic crisis.
In his well-organized speech Bush gives the important answers on whom and why, but also punctuates the discourse with questions, followed by answers.” What is expected of us?” or “How will we fight and win this war?» () These questions might be the same ones, the citizens are asking themselves. This conversational style gives the audience a feeling that Bush is one of them and has to deal with the same problems. It makes them relaxed and more open to what he is saying. The answers then “We will direct every resource at our command, every means of diplomacy, every tool of intelligence, every instrument of law enforcement, every financial influence, and every necessary weapon of war to the destruction and to the defeat of the global terror network”() allows the President to develop the speech in a way that would explain the public why the country should take immediate action.
Statistical distribution of consequences of the terrorists attacks to the nation showed Bin Laden and Al-Qaeda as the one who is guilty of what had happened on September 11 and allowed the President to win over American nation by evoking feelings of sympathy and horror “ Nor we will forget the citizens of other nations who died with our own: dozens of Pakistanis: more than 130 Israelis: more than 250 citizens of India: men and women form El Salvador, Iran, Mexico and Japan: and hundreds of British citizens”(). The purpose of reviling these numbers along with implementation of pathos throughout the speech helped the president persuade the American public first and than a joint session of Congress
Pathos is one of the main features in Bush’s speech. Especially his use of names is significant. For instance, he mentions Todd Beamer who was a passenger that tried to fight the terrorists on the plane that crashed near Somerset County. He further mentions George Howard who was a policeman that died at the World Trade Center trying to save others. To stress the situation further more, he shows the public Howard’s police shield that his mother gave him, in order to always remember tragedy of that day. “It is my reminder of lives that ended and a task that does not end». () By mentioning concrete examples and personifying the event, he is giving the tragedy a face and the people someone they can relate to. Another great use of pathos is the fact that he is mentioning grieving children throughout the speech, which in Bush’s words symbolizes inocence. “We will not forget South Korean children gathering to pray outside our embassy in Seoul, or the prayers of sympathy offered at a mosque in Cairo”(). Also, by mentioning Muslims in a positive way he counterweights the nationalism associated with wars and directs attention at the “ collection of loosely affiliated terrorist organization known as Al Qaeda”() He further asks the Americans to be tolerant and respect the differences which guarantees victory to the terrorists. “We are in a fight for our principals and our first responsibility is to live by them. No one should be singled out for unfair treatment or unkind words because of their ethic background or religious faith”. () By further outlining a low level of scarifies to the war, Americans automatically “enforced” to rely on the president’s decisions how to fight “war on terrorism”, “live your life and hug your children”, “pray for the victims of terror and their families, for those in uniforms and our great country”. () By giving the nation a role of observer in spectacle of war, bush indicates that it would be not “ one battle, but a lengthy campaign unlike any other we have ever seen.” (), in order to preserve psychology of war in minds eyes for the administration military and economic moves against terrorism.
Another rhetorical strategy used by the president was implementation of anaphoras. This strategy is often used by Bush and fairly obvious not only in his speech to Congress but in any other speech given by him. Usually, an anaphora is an effective strategy because it makes a sentence, indeed the whole passage, more memorable for the audience. For example while explaining why terrorists hate Americans, he said “ They hate our freedoms-our freedom of religion, our freedom of speech, our freedom to vote and assemble and disagree with each other.” () Another example is “we will not tire, we will falter, and we will not fail.”() Explanation for terrorists’ motives was the most controversial and weakest part of the speech, the president did not explain why in the world there is an antipathy to American culture but simply said that Americans good and terrorists are evil. Perhaps, to make the unsound passage sound he had to use powerful rhetorical strategy – anaphora. In order to make his statement even more powerful and steer away any doubt he used tripartite structure by linking terrorism with “they are the heirs of all murderous ideologies of the twentieth century… . They follow in the path of fascism, nazism, and totalitarianism”
Sunday, December 24, 2006
Saturday, December 23, 2006
Скромность Вандеи
Путешествие в сердце Франции на годовщину самой модной обувной тенденции. Вел беседу Винсен Пуана
«Он это я, и я это он»…
и не важно кто из них, Ги или Ивон произнес эти слова,
так как вот уже почти тридцать лет, братья Ротюро
создают свою индивидуальность вместе.
По случаю двадцати пятилетия марки Фри Ланс,
журнал Ситизен Кей посетил их вандейскую резиденцию
ла Гобретиер, где братья придумывают и
создают очень «от – обувь - тюр», как они сами ее называют!
Ситизен Кей Интернешнл: Когда вы дебютировали в обувном деле?
Ивон: В 13 лет. Наш отец держал обувную мастерскую, и мы заменяли его либо во время каникул, либо работали вместо отсутствующих. Позже, я получил экономическое образование, в то время как Ги получал техническое образование. Для нас было очевидным, что семейное производство перейдет в наши руки. Мы начинали с выпуска детской обуви, создав марку Пом д’Апи, позже появились идеи женской обуви, именно так возникла марка Фри Ланс.
СКИ: Ваш отец создавал мужскую обувь… Почему вы начали с детской, женской и спортивной и только потом пришли к созданию мужской обуви?
Ивон: Мужские привычки самые устойчивые и это делает рынок мужской обуви необычайно сложным. До нынешнего момента мы использовали такие бренды, как Пом д’Апи, Фри Ланс, Но Нэйм или Спринг Кур. Но с появлением марки Жан-Батист Ротюро наше дело обрело свое истинное лицо. Имя нашего прадеда возникло не случайно. Именно он в 1870 году стал сапожником в ла Гобретиер . Так и было положено начало…
СКИ: Вы никогда не думали обосноваться в Париже?
Ги: Нет, никогда. Для работы, Вандея-это идеальное место. У нас много времени и никто нас не отвлекает. Мы редко ходим куда-нибудь (мы редко появляемся на публике). Существуют люди, о которых говорят, когда они и не сделали ничего особенного!
СКИ: Вас это не смущает?
Ивон: Нет, но пресса часто забывает о том, что мы наследники настоящего ноу-хау и изначально у нас множество инноваций….
СКИ: Чем вы отличаетесь от ваших конкурентов?
Ги: Мы создаем обувь, в которой наши клиенты будут чувствовать себя всегда молодыми, а не походить на своих бабушек. Другие же заботятся о переделывании винтажа «нё-нё» с помощью всяких бантов и изысков. Мы это- рок’н ролл!
СКИ: Вы говорите, что ваша обувь не похожа на итальянскую. Чем?
Ги: Если существуют разные сорта вин, то существуют и разные нюансы их изготовления…Для меня сейчас вся обувь люкс «разлита» из одной «венецианской бочки». Тогда как «рука» Ротюро видна по-настоящему. Толщина каблуков и носков, наш способ подборки подошвы, а также техника формования сапог – все это является нашими фирменными знаками.
СКИ: Какой была первой модель обуви марки Фри Ланс?
Ивон: Туфли на низкой подошве на шнурках, а ля «велосипедистка».
Ги: Наш прорыв в женской обуви был ознаменован первой коллекцией Нью Классик 80х годов.
СКИ: Вы работали с Жан Полем Готье. Какова природа вашего сотрудничества?
Ивон: Это долгая история. Мы сотрудничали с Жан Полем на разных этапах его творческого пути. Мы работали с ним как на его дебютах, так и для показов от кутюр. Это колоссальная работа. Неделями мы работаем над одной моделью обуви и, за три дня до показа он заставляет нас поменять всё!
СКИ: Вы также делаете обувь для Мадонны…
Ги: Да, и для многих других…
Разница в том, что звезды становятся нашими клиентами, тогда как другим они платят деньги за то, чтобы у них болели ноги!
СКИ: У вас есть духовный наставник в области стиля?
Ивон: Ги и я, скептически относимся к понятию духовного наставника. Однако модный дом Шарль Журдан в 70 годах определил нашу тенденцию в сфере креативной энергии.
СКИ: Вас не беспокоит то, что недавно случилось с этой маркой?
Ивон: Не очень. Наши дела обстоят довольно неплохо, даже если, в глобальном смысле состояние рынка обуви люкс можно назвать тяжелым. Сейчас все дома мод «от кутюр» предлагают свою линию обуви. Предложение увеличилось и для того, чтобы остаться на плаву, просто необходимо сохранять свою уникальность. Уникальность Журдан потерялась среди удачных сделок…
СКИ: Скажите, для вас оставаться верными, это значит ни за что не отходить от линии Фри Ланс?
Ивон: Некоторые модельеры прет-а-порте предлагали золотые горы, чтобы мы это сделали. Мы отказываемся. Конечно же, мы идем против течения современного маркетинга, но для нас в слове «отходить» скрыто «уход».
СКИ: Как вы оцените эти 25 лет вашей работы?
Ги: Даже очень ничего! С каждым сезоном наше производство улучшается ни без помощи специалистов, работающих с нами. Здесь их роль является определяющей. Какими бы не были машины и их реклама, из-под них время от времени выходит бракованная обувь. Ничто не заменит опытного глаза человека…
СКИ: Каким вы видите будущее Фри Ланс?
ГИ: У нас нет времени задавать себе этот вопрос. Люкс это как Формула 1 если вы замедлите ход, то вы вылетаете из гонки.
Ивон: Самое важное и самое трудное это не потерять желание, когда дела замедляются. Мы это знаем, это циклично. В такие периоды нужно крепко стоять на ногах, а не смотреть по сторонам как там делают другие. Наше преимущество состоит в том, что мы остаемся экономически независимыми благодаря другим нашим маркам.
СКИ: Из чего будет сделана ваша 25 коллекция обуви весна- лето?
Ги: Основная линия - это обувь рок-н- ролл, а также обувь в стиле «вестерн» потертая и немного побитая. Мы развили тему «шорник», а также тему окрещенную «сад бахромы» в разных цветах. Но то, что обязательно должно быть в этом сезоне, так это бридинг- традиционная индейская техника плетения кожи. Это чертовски сложно воплотить в жизнь! Некоторые пары обуви требуют целого дня ручной работы. Поклонники Фри Ланс становятся настоящими коллекционерами!
Ситизен Кей Интернешнл, зима 2005.
Ротюро
Эппл Шуз
Благодаря шести брендам , среди которых Фри Ланс и Жан-Батист Ротюро, Ги и Ивон Ротюро создали свой собственный стиль: нонконформистскую элегантность. Им удалось собрать воедино все то, что может принести успех: нововведения, высочайшее качество материалов и изготовление, а также небывалая смесь комфорта и элегантности. Встреча в ля Гобретери – фамильном владении Ротюро
На западе Франции, в Вандее, в городке с численностью в 2500 жителей размещается владение семьи Ротюро. Ля Гобретери владение родителей, дедов и прадедов современных владельцев - Ги и Ивона Ротюро. Оно скрывает в себе настоящее техническое умение. Ги и Ивон являются продуктом настоящей семейной традиции обувщиков с 1870 года. В 1947 благодаря импульсивному порыву Жозефа (отца) предприятие стало выпускать классическую мужскую обувь, преодолев уровень простого ремесла.
В 1970 году, Ги и Ивон внедряют новое предприятие известное во Франции под именем E.R.G. (Предприятие Ротюро Гобретери) с оборотом в 200тысяч евро. Они решают создать сильные марки и ввести новое направление в моде на обувь. Однако недостаточно носить классическую обувь созданную их прадедом, чтобы выглядеть элегантным. Братья Ротюро сумели придать вес и обоснованность безудержному и в тоже время четко контролируемому творению. Дизайн за пределами всяких условностей, которые в свою очередь демонстрируют кропотливую работу и высокое качество.
В их активе 6 марок созданных в течении 26 лет: Pomme d’ Api (1975) Free- Lance (1981), No Name (1993), Jean- Baptiste Rautueau (1996), Schmoove (2001). Также они создают марку Etnies (1986) перепроданную США(1996) и ставшей лидером на рынке спортивной обуви для скейтеров.
Сегодня Ротюро Apple Shoes является хорошо продуманным предприятием. Со штатом в 140 человек в ля Гобретери, со стами человек работающими в сети бутиков, двумя заводами в Тунисе со штатом в 150 человек и подрядами в Азии. Оборот этого предприятия составляет 38 миллионов евро. Линии обуви люкс Фри- Ланс и обуви от кутюр Жан- Батист Ротюро выпускаются в ля Гобретери. У Ги и Ивона имеется опыт, зрелость и время для того, чтобы захватить новые веяния века.
Какова философия вашего предприятия?
Ивон: Мы отстаиваем тот факт, что мы настоящие сапожники. Многие марки довольствуются тем, что рисуют и наклеивают свой лейбл на обувь. Они ее не выпускают. Мы являемся домиком обуви От-шу- кутюр. Я всегда использую это слово от «Шутюр» по отношению к высокой моде. Конечно здесь, в Ля Гобретери, находится небольшая промышленность, мы выпускаем небольшие партии обуви. 100% для Фри-Ланс и 50% для Жан-Батист Ротюро, клиентами которых являются люди с ультра утонченным вкусом, среди которых такие люди как Элтон Джон, Робин Вильямс или Шэрон Стоун…
Ги: Сегодня люди покупают вещи или обувь в зависимости от марки и имиджа. У нас же есть настоящая история, начавшаяся в 1970 году с нашего прадеда. В какой то мере мы попали в это дело когда были еще маленькими, с разным, у каждого из нас, образованием. И мы ставим на первое место техническое умение. Это настоящая работа над созданием обуви, мы ни за кем не повторяем. Кстати, некоторые знаменитые марки делают свое состояние за счёт модельеров. По меньшей мере, из вежливости нужно было бы взять номер телефона модельера и попросить разрешение до того как присвоить его идеи. С каждой новой коллекцией мы рискуем получить инфаркт. Именно поэтому у нас большая семья и все люди, работающие с нами немного наши дети.
Ивон: Мы покупаем кожу в Тоскане, где телят забивают за 3 месяца и 30 дней, до того как мы покупаем кожу. Затем кожу обрабатывают в Австрии, где у реки вода высшего качества. В общем, это отдельная история.
Где вы черпаете вдохновение?
Оно варьируется. Это могут быть 30-50 годы для той или иной подошвы, это, что касается ее разработки. А также журналы для художественного вдохновения…
Что в современной Франции, по вашему мнению, является действительно трудным для будущего?
Ги: Трудность в том, чтобы поддерживать передачу знаний и умений. Обучение молодых подразумевает под собой «тренировку». В Случае с Жульеном, обучение проходит также хорошо на заводе, как и во время обычного образовательного процесса: знание конкуренции позволит ему сформировать свое мнение, расширит сознание. Он, как и все остальные должны проникнуться культурой Ротюро, чтобы создавать обувь от Ротюро.
Ваше конструкторское бюро является настоящим храмом обуви…
Ивон: Конечно же, это работа всей команды. Все наши марки уникальны в своей специфичности. У всех есть свое конструкторское бюро, свои архивы, свой набор лекал, свои рисунки, свои модельеры, подошвы, каблуки, кожа… Но в тоже время они преуспевают только в совместной работе команды, которая начинается с того, что все марки изготавливаются на одном заводе. В результате, именно это составляет успех хорошего конструкторского бюро.
Ги: Это заложено в нашем ДНК: изначально Пом д’Апи, марка, с которой мы начинали, выпускала сабо, нестандартный продукт. Однако, мы предпочитаем несвязному дебошу создание успешных моделей. Я всегда начинаю с создания формы обуви. Считаю, что рисунок не нужен. Мы - маргиналы, вымирающий вид, и мы это культивируем. Однако, это не исключает базовых моделей наших коллекций, таких как «Ботинок Кюре», названной так нашим другом Лораном Буайе.
В коллекции марки Ротюро Эппл Шуз ведется большая работа над формой обуви, не так ли?
Ги: Мы заметили преобладание коротких форм обуви для мужчин (как и для женщин), скажем полуботинки. Или, скажем по другую сторону Альп, особо удлиненные формы. Мы придумали свой стиль, французский, на сегодняшний день мульти этнический (многонациональный). Это наша специфика. Для всякой новой модели средства ноу-хау проявляются в основном на рисунке. Наши образцы и коллекции нарисованы на картоне и сделаны вручную. Потом, по производственным причинам, в процесс вступает автоматическая обработка информации, так как мы живем в индустриальной эпохе. Однако такие программы как 3D не так развиты, как многие хотели бы думать: компьютер не учитывает то, что кожа имеет свойство растягиваться.
Не смотря на дизайн и на красоту вещей, вы создаете, продаете настоящее искусство жизни…
Ги: В противоположность большому количеству известных марок мы выпускаем только обувь. Мы знаем свою работу и стараемся делать ее хорошо. У нас есть клиенты, влюбленные в обувь. Когда люди покупают обувь у марок, пропагандирующих идею «Я богат», они по настоящему не увлечены обувью. Носить обувь Ротюро не значит служить рекламной вывеской. Нужно время для того, чтобы понять требования Жана-Батиста Ротюро. А это, значит, рассказать историю, впитать искусство жизни, обладать и развивать дело, умения…Кожа-это материал поверхностной чувственности. Такое искусство жить схоже со страстью к делу, которое вот вот исчезнет. Человек Ротюро жаждет этических и общечеловеческих ценностей. Он не подчиняется диктату пропаганды демократизации роскоши. Он плывет против течения и сознает это. Все члены нашей команды набраны, вовлечены и как большая семья рожают каждую новую коллекцию.
Ивон: Во время создания коллекции, здесь полное сумасшествие. Мы задаемся многими вопросами: «Правильно ли мы выбрали направление? Примут ли это наши клиенты? А покупатели последуют ли за нами?» Вандея – это первая значимая земля по количеству рабочей силы. Нам повезло иметь дело с работниками высокого класса. Конечно же, мы подаем пример: если бы мы проводили время, играя в гольф или развлекаясь с девочками в Париже, у рабочих не было бы стимула к работе.
Что вы думаете по поводу сложившейся ситуации в Романс?
Ивон: Почему Келиан и Журдан закрылись, несмотря на талантливых арт-директоров? Потому что их руководители оказались ненадежными. Они развернули волшебные маркетинговые планы, прикрываясь творениями своих домов, и это все что они смогли сделать в Романс. Все таки Роббер Клережери выкупил свое дело.
Ги: Нет тайны в том, что нужно работать нон стоп 24часа из 24 как сумасшедшие, чтобы добиться успеха в этом деле. Это настоящий и бесконечный марафон.
Почему отдельные дизайнеры не всегда добивается успеха?
Ги: Потому что они не всегда умеют делать всё. У них много хороших идей. Их ждут как спасения, в частности в Романс. Мы подчеркиваем, что в такой работе нужно идти до конца. Она поглощает целиком и полностью. Невозможно предположить, что в понедельник я делаю коллекцию одежды, а во вторник я собираюсь делать коллекцию мебели…
Ивон: Обувь, как часы. Смешно и опасно эксплуатировать имя. Нужно оставаться в рамках своих способностей, законности и желания. Мы отказались выпускать одежду под маркой Пом д’Апи, хотя могли бы заработать на этом большие деньги. Но мы не захотели этого делать, потому что просто не умеем. Тоже самое с одеждой под маркой Фри Ланс.
В чем секрет вашей свободы?
Ги: В самой работе, тот факт, что мы совершенно независимы в производственной цепи, так как у нас есть всё необходимое оборудование для выпуска нашей обуви. Также я думаю, что в укорененной культуре нашего производства - начинать и смотреть, два основных ее понятия. Необходимо, чтобы все было на виду. Именно поэтому у нас всегда перед глазами архивы, модели, лекало и материалы. Это наша свобода! Также необходимо следить за рынком. Важно, не торопясь сесть в каком-нибудь магазине и понаблюдать за тем, что там происходит.
Как проистекают дела с этими марками заграницей?
Ивон: Наши марки представлены во всем мире. Мы экспортируем обувь насумму равную 50% от годового оборота, а это приблизительно на 8 миллионов евро. Но также как и во Франции, мы не будем продавать свою обувь тем, о ком мы ничего не знаем. До того как начать работать с Joyce в Гон Конге, мы знали о них 7лет. У нас очень большая клиентура в Японии в роскошных магазинах, благодаря одной японской компании, занимающейся распространением товара. А требовательные клиенты заставляют нас развиваться.
Ккогда уже существует предприятие, хорошо работающее, можно ли вкладывать деньги в другие марки во Франции?
Ивон: Вот уже 30 лет с тех пор как мы открыли Пом д‘Апи и Жан-Батист. Оказалось, что Пом д‘Апи получило успех, именно это позволило нам развиваться на солидной основе Жан-Батиста Ротюро. Иметь несколько марок одновременно позволяет создавать больше, развивать работу с материалами. Мы, кто работает с экзотическими материалами, знаем, что исходный материал стоит очень дорого.
Владение несколькими марками также позволяет улучшить рентабельность вложений. Со временем, мы аккумулировали ноу-хау, документацию, основные данные, опыт. За эти 30 лет мы стали лучше, как спортсмен, которому необходимы тренировки.
Тема Китая…
Ивон: Мы не выпускаем китайское барахло, потому что мы предлагаем представительный и красивый товар. Качество, а не цена является критерием предпочтения. Мы хотим удивлять с каждой новой коллекцией! Так как в итоге, люди могут прекратить покупать. А почему они покупают то или иное? Точно уж не из-за новинок. Покупают из-за возникшего желания… поэтому нужно дать людям желание к переменам, желание сделать себе приятное. Мы относимся к нашим клиентам как к королям. Если возникает проблема, они могут нам написать, и мы поменяем пару…
Ги: Важно объяснить людям что они покупают. Они скажут, это дорого, да! Но нужно объяснить, почему и показать, что их не обкрадывают. Мы гордимся клиентами, у которых обувь Жан- Батист Ротюро носится 15 лет.
Ивон: Есть фраза у Андре Перугия: « Вещи созданы для того, чтобы их носить, обувь, чтобы носить нас» Обувь, которую создает Ги это красивое удовольствие, так как нога-это очень важно. Нужны качественные материалы для того чтобы нога дышала… В итоге нога это наиважнейший аксессуар. Можно носить футболку большего или меньшего размера, но обувь этого не позволит.
«Он это я, и я это он»…
и не важно кто из них, Ги или Ивон произнес эти слова,
так как вот уже почти тридцать лет, братья Ротюро
создают свою индивидуальность вместе.
По случаю двадцати пятилетия марки Фри Ланс,
журнал Ситизен Кей посетил их вандейскую резиденцию
ла Гобретиер, где братья придумывают и
создают очень «от – обувь - тюр», как они сами ее называют!
Ситизен Кей Интернешнл: Когда вы дебютировали в обувном деле?
Ивон: В 13 лет. Наш отец держал обувную мастерскую, и мы заменяли его либо во время каникул, либо работали вместо отсутствующих. Позже, я получил экономическое образование, в то время как Ги получал техническое образование. Для нас было очевидным, что семейное производство перейдет в наши руки. Мы начинали с выпуска детской обуви, создав марку Пом д’Апи, позже появились идеи женской обуви, именно так возникла марка Фри Ланс.
СКИ: Ваш отец создавал мужскую обувь… Почему вы начали с детской, женской и спортивной и только потом пришли к созданию мужской обуви?
Ивон: Мужские привычки самые устойчивые и это делает рынок мужской обуви необычайно сложным. До нынешнего момента мы использовали такие бренды, как Пом д’Апи, Фри Ланс, Но Нэйм или Спринг Кур. Но с появлением марки Жан-Батист Ротюро наше дело обрело свое истинное лицо. Имя нашего прадеда возникло не случайно. Именно он в 1870 году стал сапожником в ла Гобретиер . Так и было положено начало…
СКИ: Вы никогда не думали обосноваться в Париже?
Ги: Нет, никогда. Для работы, Вандея-это идеальное место. У нас много времени и никто нас не отвлекает. Мы редко ходим куда-нибудь (мы редко появляемся на публике). Существуют люди, о которых говорят, когда они и не сделали ничего особенного!
СКИ: Вас это не смущает?
Ивон: Нет, но пресса часто забывает о том, что мы наследники настоящего ноу-хау и изначально у нас множество инноваций….
СКИ: Чем вы отличаетесь от ваших конкурентов?
Ги: Мы создаем обувь, в которой наши клиенты будут чувствовать себя всегда молодыми, а не походить на своих бабушек. Другие же заботятся о переделывании винтажа «нё-нё» с помощью всяких бантов и изысков. Мы это- рок’н ролл!
СКИ: Вы говорите, что ваша обувь не похожа на итальянскую. Чем?
Ги: Если существуют разные сорта вин, то существуют и разные нюансы их изготовления…Для меня сейчас вся обувь люкс «разлита» из одной «венецианской бочки». Тогда как «рука» Ротюро видна по-настоящему. Толщина каблуков и носков, наш способ подборки подошвы, а также техника формования сапог – все это является нашими фирменными знаками.
СКИ: Какой была первой модель обуви марки Фри Ланс?
Ивон: Туфли на низкой подошве на шнурках, а ля «велосипедистка».
Ги: Наш прорыв в женской обуви был ознаменован первой коллекцией Нью Классик 80х годов.
СКИ: Вы работали с Жан Полем Готье. Какова природа вашего сотрудничества?
Ивон: Это долгая история. Мы сотрудничали с Жан Полем на разных этапах его творческого пути. Мы работали с ним как на его дебютах, так и для показов от кутюр. Это колоссальная работа. Неделями мы работаем над одной моделью обуви и, за три дня до показа он заставляет нас поменять всё!
СКИ: Вы также делаете обувь для Мадонны…
Ги: Да, и для многих других…
Разница в том, что звезды становятся нашими клиентами, тогда как другим они платят деньги за то, чтобы у них болели ноги!
СКИ: У вас есть духовный наставник в области стиля?
Ивон: Ги и я, скептически относимся к понятию духовного наставника. Однако модный дом Шарль Журдан в 70 годах определил нашу тенденцию в сфере креативной энергии.
СКИ: Вас не беспокоит то, что недавно случилось с этой маркой?
Ивон: Не очень. Наши дела обстоят довольно неплохо, даже если, в глобальном смысле состояние рынка обуви люкс можно назвать тяжелым. Сейчас все дома мод «от кутюр» предлагают свою линию обуви. Предложение увеличилось и для того, чтобы остаться на плаву, просто необходимо сохранять свою уникальность. Уникальность Журдан потерялась среди удачных сделок…
СКИ: Скажите, для вас оставаться верными, это значит ни за что не отходить от линии Фри Ланс?
Ивон: Некоторые модельеры прет-а-порте предлагали золотые горы, чтобы мы это сделали. Мы отказываемся. Конечно же, мы идем против течения современного маркетинга, но для нас в слове «отходить» скрыто «уход».
СКИ: Как вы оцените эти 25 лет вашей работы?
Ги: Даже очень ничего! С каждым сезоном наше производство улучшается ни без помощи специалистов, работающих с нами. Здесь их роль является определяющей. Какими бы не были машины и их реклама, из-под них время от времени выходит бракованная обувь. Ничто не заменит опытного глаза человека…
СКИ: Каким вы видите будущее Фри Ланс?
ГИ: У нас нет времени задавать себе этот вопрос. Люкс это как Формула 1 если вы замедлите ход, то вы вылетаете из гонки.
Ивон: Самое важное и самое трудное это не потерять желание, когда дела замедляются. Мы это знаем, это циклично. В такие периоды нужно крепко стоять на ногах, а не смотреть по сторонам как там делают другие. Наше преимущество состоит в том, что мы остаемся экономически независимыми благодаря другим нашим маркам.
СКИ: Из чего будет сделана ваша 25 коллекция обуви весна- лето?
Ги: Основная линия - это обувь рок-н- ролл, а также обувь в стиле «вестерн» потертая и немного побитая. Мы развили тему «шорник», а также тему окрещенную «сад бахромы» в разных цветах. Но то, что обязательно должно быть в этом сезоне, так это бридинг- традиционная индейская техника плетения кожи. Это чертовски сложно воплотить в жизнь! Некоторые пары обуви требуют целого дня ручной работы. Поклонники Фри Ланс становятся настоящими коллекционерами!
Ситизен Кей Интернешнл, зима 2005.
Ротюро
Эппл Шуз
Благодаря шести брендам , среди которых Фри Ланс и Жан-Батист Ротюро, Ги и Ивон Ротюро создали свой собственный стиль: нонконформистскую элегантность. Им удалось собрать воедино все то, что может принести успех: нововведения, высочайшее качество материалов и изготовление, а также небывалая смесь комфорта и элегантности. Встреча в ля Гобретери – фамильном владении Ротюро
На западе Франции, в Вандее, в городке с численностью в 2500 жителей размещается владение семьи Ротюро. Ля Гобретери владение родителей, дедов и прадедов современных владельцев - Ги и Ивона Ротюро. Оно скрывает в себе настоящее техническое умение. Ги и Ивон являются продуктом настоящей семейной традиции обувщиков с 1870 года. В 1947 благодаря импульсивному порыву Жозефа (отца) предприятие стало выпускать классическую мужскую обувь, преодолев уровень простого ремесла.
В 1970 году, Ги и Ивон внедряют новое предприятие известное во Франции под именем E.R.G. (Предприятие Ротюро Гобретери) с оборотом в 200тысяч евро. Они решают создать сильные марки и ввести новое направление в моде на обувь. Однако недостаточно носить классическую обувь созданную их прадедом, чтобы выглядеть элегантным. Братья Ротюро сумели придать вес и обоснованность безудержному и в тоже время четко контролируемому творению. Дизайн за пределами всяких условностей, которые в свою очередь демонстрируют кропотливую работу и высокое качество.
В их активе 6 марок созданных в течении 26 лет: Pomme d’ Api (1975) Free- Lance (1981), No Name (1993), Jean- Baptiste Rautueau (1996), Schmoove (2001). Также они создают марку Etnies (1986) перепроданную США(1996) и ставшей лидером на рынке спортивной обуви для скейтеров.
Сегодня Ротюро Apple Shoes является хорошо продуманным предприятием. Со штатом в 140 человек в ля Гобретери, со стами человек работающими в сети бутиков, двумя заводами в Тунисе со штатом в 150 человек и подрядами в Азии. Оборот этого предприятия составляет 38 миллионов евро. Линии обуви люкс Фри- Ланс и обуви от кутюр Жан- Батист Ротюро выпускаются в ля Гобретери. У Ги и Ивона имеется опыт, зрелость и время для того, чтобы захватить новые веяния века.
Какова философия вашего предприятия?
Ивон: Мы отстаиваем тот факт, что мы настоящие сапожники. Многие марки довольствуются тем, что рисуют и наклеивают свой лейбл на обувь. Они ее не выпускают. Мы являемся домиком обуви От-шу- кутюр. Я всегда использую это слово от «Шутюр» по отношению к высокой моде. Конечно здесь, в Ля Гобретери, находится небольшая промышленность, мы выпускаем небольшие партии обуви. 100% для Фри-Ланс и 50% для Жан-Батист Ротюро, клиентами которых являются люди с ультра утонченным вкусом, среди которых такие люди как Элтон Джон, Робин Вильямс или Шэрон Стоун…
Ги: Сегодня люди покупают вещи или обувь в зависимости от марки и имиджа. У нас же есть настоящая история, начавшаяся в 1970 году с нашего прадеда. В какой то мере мы попали в это дело когда были еще маленькими, с разным, у каждого из нас, образованием. И мы ставим на первое место техническое умение. Это настоящая работа над созданием обуви, мы ни за кем не повторяем. Кстати, некоторые знаменитые марки делают свое состояние за счёт модельеров. По меньшей мере, из вежливости нужно было бы взять номер телефона модельера и попросить разрешение до того как присвоить его идеи. С каждой новой коллекцией мы рискуем получить инфаркт. Именно поэтому у нас большая семья и все люди, работающие с нами немного наши дети.
Ивон: Мы покупаем кожу в Тоскане, где телят забивают за 3 месяца и 30 дней, до того как мы покупаем кожу. Затем кожу обрабатывают в Австрии, где у реки вода высшего качества. В общем, это отдельная история.
Где вы черпаете вдохновение?
Оно варьируется. Это могут быть 30-50 годы для той или иной подошвы, это, что касается ее разработки. А также журналы для художественного вдохновения…
Что в современной Франции, по вашему мнению, является действительно трудным для будущего?
Ги: Трудность в том, чтобы поддерживать передачу знаний и умений. Обучение молодых подразумевает под собой «тренировку». В Случае с Жульеном, обучение проходит также хорошо на заводе, как и во время обычного образовательного процесса: знание конкуренции позволит ему сформировать свое мнение, расширит сознание. Он, как и все остальные должны проникнуться культурой Ротюро, чтобы создавать обувь от Ротюро.
Ваше конструкторское бюро является настоящим храмом обуви…
Ивон: Конечно же, это работа всей команды. Все наши марки уникальны в своей специфичности. У всех есть свое конструкторское бюро, свои архивы, свой набор лекал, свои рисунки, свои модельеры, подошвы, каблуки, кожа… Но в тоже время они преуспевают только в совместной работе команды, которая начинается с того, что все марки изготавливаются на одном заводе. В результате, именно это составляет успех хорошего конструкторского бюро.
Ги: Это заложено в нашем ДНК: изначально Пом д’Апи, марка, с которой мы начинали, выпускала сабо, нестандартный продукт. Однако, мы предпочитаем несвязному дебошу создание успешных моделей. Я всегда начинаю с создания формы обуви. Считаю, что рисунок не нужен. Мы - маргиналы, вымирающий вид, и мы это культивируем. Однако, это не исключает базовых моделей наших коллекций, таких как «Ботинок Кюре», названной так нашим другом Лораном Буайе.
В коллекции марки Ротюро Эппл Шуз ведется большая работа над формой обуви, не так ли?
Ги: Мы заметили преобладание коротких форм обуви для мужчин (как и для женщин), скажем полуботинки. Или, скажем по другую сторону Альп, особо удлиненные формы. Мы придумали свой стиль, французский, на сегодняшний день мульти этнический (многонациональный). Это наша специфика. Для всякой новой модели средства ноу-хау проявляются в основном на рисунке. Наши образцы и коллекции нарисованы на картоне и сделаны вручную. Потом, по производственным причинам, в процесс вступает автоматическая обработка информации, так как мы живем в индустриальной эпохе. Однако такие программы как 3D не так развиты, как многие хотели бы думать: компьютер не учитывает то, что кожа имеет свойство растягиваться.
Не смотря на дизайн и на красоту вещей, вы создаете, продаете настоящее искусство жизни…
Ги: В противоположность большому количеству известных марок мы выпускаем только обувь. Мы знаем свою работу и стараемся делать ее хорошо. У нас есть клиенты, влюбленные в обувь. Когда люди покупают обувь у марок, пропагандирующих идею «Я богат», они по настоящему не увлечены обувью. Носить обувь Ротюро не значит служить рекламной вывеской. Нужно время для того, чтобы понять требования Жана-Батиста Ротюро. А это, значит, рассказать историю, впитать искусство жизни, обладать и развивать дело, умения…Кожа-это материал поверхностной чувственности. Такое искусство жить схоже со страстью к делу, которое вот вот исчезнет. Человек Ротюро жаждет этических и общечеловеческих ценностей. Он не подчиняется диктату пропаганды демократизации роскоши. Он плывет против течения и сознает это. Все члены нашей команды набраны, вовлечены и как большая семья рожают каждую новую коллекцию.
Ивон: Во время создания коллекции, здесь полное сумасшествие. Мы задаемся многими вопросами: «Правильно ли мы выбрали направление? Примут ли это наши клиенты? А покупатели последуют ли за нами?» Вандея – это первая значимая земля по количеству рабочей силы. Нам повезло иметь дело с работниками высокого класса. Конечно же, мы подаем пример: если бы мы проводили время, играя в гольф или развлекаясь с девочками в Париже, у рабочих не было бы стимула к работе.
Что вы думаете по поводу сложившейся ситуации в Романс?
Ивон: Почему Келиан и Журдан закрылись, несмотря на талантливых арт-директоров? Потому что их руководители оказались ненадежными. Они развернули волшебные маркетинговые планы, прикрываясь творениями своих домов, и это все что они смогли сделать в Романс. Все таки Роббер Клережери выкупил свое дело.
Ги: Нет тайны в том, что нужно работать нон стоп 24часа из 24 как сумасшедшие, чтобы добиться успеха в этом деле. Это настоящий и бесконечный марафон.
Почему отдельные дизайнеры не всегда добивается успеха?
Ги: Потому что они не всегда умеют делать всё. У них много хороших идей. Их ждут как спасения, в частности в Романс. Мы подчеркиваем, что в такой работе нужно идти до конца. Она поглощает целиком и полностью. Невозможно предположить, что в понедельник я делаю коллекцию одежды, а во вторник я собираюсь делать коллекцию мебели…
Ивон: Обувь, как часы. Смешно и опасно эксплуатировать имя. Нужно оставаться в рамках своих способностей, законности и желания. Мы отказались выпускать одежду под маркой Пом д’Апи, хотя могли бы заработать на этом большие деньги. Но мы не захотели этого делать, потому что просто не умеем. Тоже самое с одеждой под маркой Фри Ланс.
В чем секрет вашей свободы?
Ги: В самой работе, тот факт, что мы совершенно независимы в производственной цепи, так как у нас есть всё необходимое оборудование для выпуска нашей обуви. Также я думаю, что в укорененной культуре нашего производства - начинать и смотреть, два основных ее понятия. Необходимо, чтобы все было на виду. Именно поэтому у нас всегда перед глазами архивы, модели, лекало и материалы. Это наша свобода! Также необходимо следить за рынком. Важно, не торопясь сесть в каком-нибудь магазине и понаблюдать за тем, что там происходит.
Как проистекают дела с этими марками заграницей?
Ивон: Наши марки представлены во всем мире. Мы экспортируем обувь насумму равную 50% от годового оборота, а это приблизительно на 8 миллионов евро. Но также как и во Франции, мы не будем продавать свою обувь тем, о ком мы ничего не знаем. До того как начать работать с Joyce в Гон Конге, мы знали о них 7лет. У нас очень большая клиентура в Японии в роскошных магазинах, благодаря одной японской компании, занимающейся распространением товара. А требовательные клиенты заставляют нас развиваться.
Ккогда уже существует предприятие, хорошо работающее, можно ли вкладывать деньги в другие марки во Франции?
Ивон: Вот уже 30 лет с тех пор как мы открыли Пом д‘Апи и Жан-Батист. Оказалось, что Пом д‘Апи получило успех, именно это позволило нам развиваться на солидной основе Жан-Батиста Ротюро. Иметь несколько марок одновременно позволяет создавать больше, развивать работу с материалами. Мы, кто работает с экзотическими материалами, знаем, что исходный материал стоит очень дорого.
Владение несколькими марками также позволяет улучшить рентабельность вложений. Со временем, мы аккумулировали ноу-хау, документацию, основные данные, опыт. За эти 30 лет мы стали лучше, как спортсмен, которому необходимы тренировки.
Тема Китая…
Ивон: Мы не выпускаем китайское барахло, потому что мы предлагаем представительный и красивый товар. Качество, а не цена является критерием предпочтения. Мы хотим удивлять с каждой новой коллекцией! Так как в итоге, люди могут прекратить покупать. А почему они покупают то или иное? Точно уж не из-за новинок. Покупают из-за возникшего желания… поэтому нужно дать людям желание к переменам, желание сделать себе приятное. Мы относимся к нашим клиентам как к королям. Если возникает проблема, они могут нам написать, и мы поменяем пару…
Ги: Важно объяснить людям что они покупают. Они скажут, это дорого, да! Но нужно объяснить, почему и показать, что их не обкрадывают. Мы гордимся клиентами, у которых обувь Жан- Батист Ротюро носится 15 лет.
Ивон: Есть фраза у Андре Перугия: « Вещи созданы для того, чтобы их носить, обувь, чтобы носить нас» Обувь, которую создает Ги это красивое удовольствие, так как нога-это очень важно. Нужны качественные материалы для того чтобы нога дышала… В итоге нога это наиважнейший аксессуар. Можно носить футболку большего или меньшего размера, но обувь этого не позволит.
Friday, December 22, 2006
Career Research
Career Research
Public Relations in General
What is it?
Public Relations is the art of manipulating information and managing communication between an organization and its key target publics in order, to build desired image of this organization in publics’ mind.
According to two Professionals Scott M. Cultips and Allen H. Center, “PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication”.
What do they do?
PR practitioners deliver information about an organizations trough media to their target audiences, or directly trough the Internet to key stakeholders. An entire society is divided into groups who tend to share similar opinions and values, PR job is to conduct research and find out these target groups or audiences, appeals that can be used to influence their opinion, and possible strategies for realization and presentation of information in accordance with target audience’s characteristics. PR takes place, in order to affect opinion and behavior changes.
· What it does:
PR anticipates, analyses and explains public opinion, attitudes, and issues that might impact the operations and plans of an organization/person.
Counseling management at all levels in the organization with regard to policy decisions, courses of action, and communications, taking into account their public effect and companies responsibilities.
Researching, conducting, and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to success of an organization's aims. These may include marketing, financial, fund raising, employee, community or government relations, and other programs.
Planning and implementing the organization's efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities-in short, managing the resources needed to perform all of the above.
Trends in the field
Nowadays public relations uses different techniques, such as, opinion poling and focus groups to evaluate public opinion in combination with high tech technologies: Internet, broadcast faxes, database phone banks, satellite feeds.
Russian PR
Some Russian scholars, as well, as RP practitioners, consider, that public relations emerged at the end of the Cold War and downfall of Communism. The public, previously bombarded with communist propaganda all of a sudden realized value of freedom of speech. The new government had no other choice than to learn how to communicate with the people. Vice President of Imagland organization Ms. Moiseeva said that development of Russian public relations has three stages. First stage was from 1988 till 1991, when international PR agencies opened their offices in Moscow. Second stage form 1991 till 1995 was defined by the experience that newly emerged agencies acquired during first years. They started organizing information campaigns and universities began teaching public relations as academic major, however, economic crisis in 1991 stopped the development for a while.
The problem Russian PR faces these days is that, business is not prepared to pay for PR counsel, unlike Western companies because Russian business do not depend on public’s opinion. The main difference is that American public relations developed along with long standing democratic tradition, which is not the case in Russia. A two-way relationship is not as important as it is in US or Western Europe. The public cannot influence the business in negative way; it could only affect sales of the products. Another problem is that positive publicity for Russian corporations, in many cases, accomplished trough bribing the media. Russia is very different form it is Western counterparts, it has unique characteristics and culture, therefore it is not that multinational agencies provide poor quality service, but it is that they simply do not know how to handle local market. Corruption and dependence on “Big Bosses” with their Soviet approach to business “ we will tell you only what we think you need to know» influences the development of public relations as an universal practice which is essential for mass communication in free society where public opinion is powerful. In conclusion, the development of Russian democracy guarantees a huge future for the development of public relations.
Organizations
Ø Imageland
Ø Imagecontact
Ø Kuzmenkov & Associates
Ø Young & Rubicam
Ø Ogilvy and Mather
Ø The Willard Group
Ø Maslove PR
Ø PROPOGANDA
General Carrier Path
I would like to start my career by obtainin an internship at the Russian subsidiary of the international PR and advertising company Young & Rubicam (YR). As I have already created some contacts with the YR personal-department in Moscow, I know that there is a possibility to take part on a four weeks internship during my upcoming summer holidays. I think that such a practicum combined with my language skills and a diploma from a New York University should create a proper fundament to start my life in Russia. After I finish my studies, I would like to work for the Russian agency Imageland, as it is one of the oldest and most successful companies in this line of business in my mother country. This company is constantly looking for new talents. I think that with my experiences from foreign countries I could be very helpful even from an entry-level position. On behalf of my education, I could be able to show them a different look on certain things. A corporation like Imageland would later support my CV, as it is a highly professional and very respected company on the Russian market. As I have mentioned above, PR is still developing on the Russian market along with democratic society. Michael Maslove the head of Maslov PR says “ PR specialists are in great demand in Russia now and educational institutions are trying to satisfy this demand the best way they can. But the truth is that most of them have no trained educators or even enough textbooks in place”. I believe that with my education I will be able to contribute in this profession.
Also, I would like to obtain work experience in advertising field. I believe, I have enough theoretical knowledge to start to practice my skills. As I have already worked in advertising production, an internship in company like Gray Russian Group will provide me with practical knowledge in this field. By working in this company, I can test my skills and decide weather I want to continue in this field or not. Since I have already decide to obtain an internship in Young & Rubicam this summer, I will apply next fall after I graduate form University. I think that this work experience will be very helpful for my future and will allow me to decide where I want to continue on my carrier ladder. In order to become good professional, I want to take an internship in England or United States on behalf of Ketchum Corporation. They provide programs for interns in fall, spring and summer. For this program I need to submit my resume and additional written work that I have collected in school, such as, articles, press releases and so on. Than, the coordinator will contact me if I have been chosen and schedule an interview. I will have to organize all paper work considering visas. This program will be very useful for me because Ketchum interns attend in-house classes, serve as active members of account teams, and act as influential players in group's internship project. I believe this experience will help to build my future carrier and strong CV. I consider obtaining this program in the end of next year in London.
Agency Overview
Agency contact details
Name of agency Imageland
Street 34/7 Marxistskaya str
Post code, City Moscow, 109 147, Russia
Telephone +7 (095) 363-16-61
Fax +7 (095) 911-67-67
WWW www.imageland.ru
E-mail info@imageland.ru
Date founded 1990
Director Veronika Moiseeva
Cooperation with international network Edalman affiliate
Clients:
Imageland
Veronica V. Moiseeva, President & CEO
Moiseeva, graduated from the Lomonosov Moscow State University, department of psychology in 1987; later on in 1995 she graduated from the MSU department of journalism. She holds two higher education degrees in psychology and public relations correspondingly. In 1995 she attended courses at the International Academy of Marketing and Management, and earned a certificate of "Top Manager, Specialist in Management". On the top of it Moiseeva successfully underwent internships with large and renowned PR companies in the USA, Great Britain and France. In 1990 Moiseeva founded Imageland Public Relations Agency and has ever since always been its President General Director. Her business has since stayed on the top of the Russian PR industry.
Company description
Family of Veronica Moiseeva and Sergeu Moiseev found Imageland in 1990. Since that time the organization has been progressing and it successfully found its way on the top of Russian PR market. It participated in many projects that define the agency as higly proffesional organization. Only 9 years after the company was established, one of the five largest PR firms in the world affiliated it. As the result Imageland started to represent Edelman’s interests in Russia. Imageland has more than 800 accounts in different business areas. They provide service in 32 countries.
· Jobs offered
Senior Account Manager
Requirements:
· At least 2 years of experience in PR (executing PR campaigns, developing creative concepts, etc.) close ties in and good working knowledge of metallurgical industry
· Knowledge of central media
· Computer literacy
· Fluent English
Meneger of social projects
Requirements:
· expirience in PR field- realization of projects in social proggrams.
· Creativity and ability to develope unsual resolution for tasks.
· Knowelege in special evens.
· Entry-level positions/internship: phone interview: opportunity for internship at all times. The company searching for bright talented people.
· Requirements: professionalism, English, computer
· What products or services does the organization produce/ sell?
· Development of strategy and tactics of complex PR campaign
· Organization and implementation of PR campaigns in Russia and abroad
· Media relations
· Information and analysis
· Researches including specialized and confidential
· Communications audit
· Reputation management
· Crisis reaction and preparedness
· Co-operation with government authorities
· Internal corporate communications
· Special media and staged events
· Organization of special campaigns and actions to promote commodities and s
services in Russian and international markets. Promotion of brands, brand identity management
· Organization of sponsorship and charity events
· Researches and PR campaigns in the Internet
· Design services
· Call-center services
· What is it operating philosophy? Do you agree with it?
Company’s mission is to efficiently integrate modern standards of professionalism, latest technological patterns and ethical values with creative potential of the Russian PR practitioners. Company concentrates on integration of western approaches and development of Russian PR talents. I agree with this philosophy because PR field is still developing and this company provides its employs with newest technologies and knowledge.
What is its reputation in its operating field?
Very stable and profitable.
· Is it ethical? Has it eve been accused for any illegal/unethical activity?
I was not able to find any case of illegal or unethical activities.
· Would you be proud to be associated with this entity ether personally or professionally?
Yes
· Exactly what opportunities exist for you there and how does this fit with you career development plan?
Position I am interested in is Meneger of social projects. The requirements are: expirience in PR field- realization of projects in social proggrams. Creativity and ability to develope unsual resolution for tasks. Knowelege in special evens. Need to send resume before interview. This is a vey good position, howevere I first need to gain work expirience trhough internship and than I will conssider this compay for my future carrear development. Think it will defennatly benefit my future. Nedd to schedule apointment by phone and apply personaly. I am planning to apply in summer 2007.
Agency overview
Agency contact details
Name of agency Imagecontact
Street Baumanskaya ul, 43/1
Post code, City Moscow 107005 Russia
Telephone +7 (495) 787-93-77
Fax +7 (095)263-08-10.
WWW www.image-contact.ru
E-mail info@imageland.ru
Date founded 1990
Director Veronika Moiseeva
Cooperation with international network
Clients:
Imagecontact
President - Prof. Alexei P. Sitnikov, Ph.D. Vice-president of the Russian Public Relations Association and of the Russian PR consultants association, a member of the International (IAPC), European (EAPC) and American (AAPC) Associations of Political Consultants, a member of the PR Counselors Academy (USA), a member of the American and International Public Relations Associations (PRSA and IPRA), National Chair/Russian representative in the IPRA Council.
Company description
Imagecontact is on of the biggest Russian consulting companies that specialize in psychological, political and organizational consultancy. It also practices lobbing and integrated marketing communications. The company was found in 1989. Since that time it has participated and created more than 300 elective campaigns in 70 regions of Russian federation, countries of SNG and abroad. Elected more than 250 presidents, gubernators, majors, and deputies. It also realized 350 projects in areas of crises and corporate PR.
Entry-level positions/internship. Phone interview: At this moment company does not offer any position.
Requirements
What products or services does the organization produce/ sell?
Public relations:
· Development of Social Relations schemes
· Image & Reputation Management
· Crisis Management and Issue Management
· Public Relation campaigns development and organization
· Media Relations
· Events Management
· International informational and Public Relations projects
· Organizational Development and Management Consulting
· Corporate PR
· Government Relations
· Non-profits Activity
· Internet PR
· Sponsoring
· Market, socio-psychological and opinion research
· Federal and regional media monitoring
Political consulting:
· Strategic Consulting
· Government Relations
· Media Relations
· Officials Relations
· Individual trainings
· Crisis Management
· Lobbying
· Full scale election campaigns
· Strategy, issue and message development
· Team Building
· Media Relations
· Agitation campaign
· Visual means of agitation
· ‘Door to door' propaganda
· Volunteers enrolling & teaching
· What is it operating philosophy? Do you agree with it?
Main goal of the organization is to fulfill customers’ needs on the basis of high-level - business relations and mutual responsibilities. The team values professionalism and confidentiality in each project. I agree with this philosophy because I think that responsibility and professionalism is perfect combination for success.
· What is its reputation in its operating field?
Very stable and profitable.
· Is it ethical? Has it eve been accused for any illegal/unethical activity?
I was not able to find any case of illegal or unethical activities.
· Would you be proud to be associated with this entity ether personally or professionally?
Yes
· Exactly what opportunities exist for you there and how does this fit with you career development plan?
The company offers practical courses in PR such as: “Modern technologies in program of London school of PR”, The Baltic PR weekend”. Also it provides conferences and discussions with leading PR practitioners. By undertaking these courses in PR field I can strengthen my knowledge that would benefit my future as PR professional. After I finish University and gain sufficient work experience and credible resume I plan to take additional training.
Agency overview
Agency contact details
Name of agency Kuzmenkov & Associates
Street Kiselny end, 5
Post code, City 107031, Moscow
Telephone +7 (095) 933 76 76
Fax
WWW www.kuzmenkov.ru
E-mail info@kuzmenkov.ru
Date founded 1990
Director Veronika Moiseeva
Cooperation with international network Golin/Harris International
Clients: Hermes, laurel, Escada, Bland-a- med, Roche
Kuzmenkov and Partners
Company description
52 regions and 7 CIS countries on the base of partnership and affinities net, in 110 countries of the world – through exclusive partnership with the global PR net Golin/Harris International.
Entry-level positions
The company currently has career opportunities available for both seasoned public relations professionals and those who are new to PR
Requirements
For internship - Resume, English, computer
What products or services does the organization produce/ sell?
· Communications audit
· Interactions with state authorities
· Communications in the business-to-business area
· Branding,
· Internal corporate communications
· Marketing and sociological researches
· Creative and design development
· Crisis management
· Public affairs
· Investor relations
· Advertising support
· Media relations
· Training programs
· Reputation management
· What is it operating philosophy? Do you agree with it?
The organization concentrates on establishing relations based on trust between company and public representatives. It studies society and trying to understand its expectations and clients needs in order to help them to establish effective communication with their target market.
· What is its reputation in its operating field?
Stable. Member of ICCO association.
· Is it ethical? Has it eve been accused for any illegal/unethical activity?
I was not able to find any case of illegal or unethical activities.
· Would you be proud to be associated with this entity ether personally or professionally?
Yes
· Exactly what opportunities exist for you there and how does this fit with you career development plan?
The company works with big international fashion brands such as Escada and Hermes. It also cooperates with global PR net Colli/Harris international. This company can be a good starting point for my carrier. By working with such big brands and World Company I will strengthen my skills and resume. Need to apply personally and schedule an interview.
Agency overview
Agency contact details
Name of agency Young & Rubicam
Street 285 Madison Avenue
Post code, City New York, 10017
Telephone +1 212 210 3000
Fax
WWW www.yr.com
E-mail mikedolan@yr.com
Date founded 1871
Director Mike Dolan
Cooperation with international network WPP
Clients: AT&T, Accenture, Sony, Colgate, Ford Motor Company, Sears
Moscow
Street Краснопресненская наб. 12
Post code, City 123610 Moscow
Telephone +7 (495) 258 21 85
WWW www.yr.ru
E-mail yr_moscow@yr.ru
Date founded 1989
Clients: Philip Morris (Chesterfield, Bond Street, Next, Parliament, Muratti), Danone (все молочные бренды), Colgate-Palmolive (все бренды), Land Rover (все бренды), "Балтика" ("Арсенальное", Tuborg Twist), "Терра Девелопмент" ("Рублево-Архангельское"), Campbell's Soup Company, "Русский Стандарт водка", Bourjous, Pirelli, Bacardi-Martini (все бренды), Xerox, Perfetti Van Melle (Mentos, Meller)
Young & Rubicam
Company description
Agency opened May 1989.
One of the first international agencies in Russia
Operate in all regions of Russian Federation and ex republics of SNG
More than 130 associates.
Jobs
Account manager
Requirements
Advertising campaigns handling and supervising (TTL, Internet Project), reporting to the client, global coordination, top management, daily interaction and cooperation with creative team; business correspondence and creating different documents; reporting to head Office, etc. 2 years of experience.
Entry-level positions/internship: phone interview: Opportunity of internship in the summer. Possible job after internship.
Requirements: Russian citizenship, English
What products or services does the organization produce/ sell?
Public Relations, Advertising- B2B, media relations, strategic planning a crisis communications, reputation management, internal communications, sponsoring, corporate communication.
What is its operating philosophy? Do you agree with it?
Their professionals are their most important assets and it is important for them to realize your potential.
What is its reputation in its operating field?
Young and Rubicam is one of the leading advertising and communication agencies in the
world.
How stable is the entity? Is it profitable?
It has 36 years of experience and 179 offices all around the world.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
The company offers career opportunities for talented, creative people-at many levels of experience-across the entire range of marketing and communications disciplines. I am planning to apply for internship summer 2007 in St-Petersburg. At this moment they do not offer jobs in advertising or communication departments. This company provides a vide spectrum of services and has offices in Moscow, as well as, St-Petersburg. I would like to start off my carrier in creative and productive company. I think these experiences will ultimately benefit my future. Need to send online resume and arrange an appointment for an interview.
Agency Overview
Agency contact details
Name of agency Ogilvy and Mather
Street 909 Third Avenue
Post code, City New York, 10022
Telephone +1 212 880-5330
Fax
WWW www.ogilvypr.com
E-mail Jeffrey.Leopold@ogilvypr.com
Date founded 1980
Director
Cooperation with international network Ogilvy& Mather Public relations Inc.
Clients: Kentuky fried Chicken, Eli Lilly
Moscow
Street Новоданиловская наб., д. 4а
Post code, City 117105, Moscow
Telephone + 7 (495) 510-22-00
WWW www.spn.ru
E-mail
hr@spnogilvy.ru
Date founded
Director Андрей Баранников
Clients: Avaya, Caterpillar, DAIKIN-DAICHI, Dirol Cadbury, Gillette, Heineken, Henkel, IKEA, Ilim Pulp Enterprise, International Paper, Kraft Foods, NCC, Nokia, Oracle, Philips, Radisson SAS Hotels & Resorts, St. Petersburg Open, Swedwood, Tissot, Veho, Volvo, Carl Zeiss, авиапредприятие "Пулково", Администрация Санкт-Петербурга, Администрация Ленинградской области, Американская торговая палата в России, "Вимм-Билль-Данн", "Вэб-инвест Банк", гипермаркет "О' КЕЙ", Киришская ГРЭС, ЛенСпецСМУ, Магнитогорский металлургический комбинат, "М.Видео", "Межрегиональный ТранзитТелеком", "Микродин", МНПП "Фарт", "Мултон", "Норильский никель", ОАО "Морской порт Санкт-Петербург", "Пекарь", "Петербург ТранзитТелеком", Российская Ассоциация по связям с общественностью, ТАИФ, "Трехгорная мануфактура", управляющая компания КИТ, "Техно-Санкт-Петербург", "Цветметсервис", "ЭкоНорд".
Ogilvy and Mather
Company description
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International agency of the Year; marking the fourth consecutive year the firm has been awarded "Agency of the Year."SPN Ogilvy Public Relations is a part of the SPN Group of companies, which also includes SPN Publishing, SPN Vzlet industrial complex, service provider SPN Digital and Marketing Communications agency. SPN Ogilvy Public Relations was founded in 1990. The agency has offices in Moscow and Saint Petersburg and employs more than 110 professionals.
Jobs offered
Account Executive Manager (Moscow, St. Petersburg, Kyiv)
Requirements
Higher education
At least 2 years of experience in business PR
Fluent English
Send your CV to:
Moscow: hr@spnmoscow.ru
St. Petersburg: hr@spnogilvy.ru
Kyiv: hr@spnogilvy.com
Project Manager (Moscow, St. Petersburg, Kyiv)
Requirements
Higher education
At least 2 years of experience in business PR
Contractors database
Fluent English
Send your CV to:
Moscow: hr@spnmoscow.ru
St. Petersburg: hr@spnogilvy.ru
Kyiv: hr@spnogilvy.com
· Entry-Level position/internship: Need to send CV:
· Moscow: hr@spnmoscow.ru
· St. Petersburg: hr@spnogilvy.ru
What products or services does the organization produce/ sell?
Public relations-Public Affairs, Corporate, Health and medical, marketing, technology, Creative.
What is its operating philosophy? Do you agree with it?
To be dedicated to our clients’ success, to work as partner, to achieve their potential, to be passionate about their work, to do the best thinking, to listen and learn, to be innovative and creative, to be ethical and responsible, to be dedicated to our people, and to be dedicated to their success.
What is its reputation in its operating field?
Well know company with good reputation.
How stable is the entity? Is it profitable?
Very stable and profitable
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
Interesting opportunities in Public Relations department are offered in Moscow and St.- Petersburg- the company looking for specialists in media planning and media communications. After I obtain needed experience, I would like to apply and work in this company. Possible internship in the summer.
Agency overview
Agency contact details
Name of agency The Willard Group
Street
Post code, City Moscow
Telephone +7 095 775 47 95 Mobile phone +7 916 802 32 89
Fax +7 095 775 47 94
WWW www.twgworld.com
E-mail sloutskova@willardgroup.ru
Date founded 2000
Director Michel Willard
Cooperation with international network Affiliate of Burson-Marsteller
Clients: Amway, Bosch, Colgate-Palmolive, Galina Blanca, Jahn Jensen Foods, Life:), Lifestyle (Ansell),Philip Morris , Ramstore, Shell Oil,System Captital Management, Ulka, Verim Gastro Machine, Xerox
The Willard Group
Company description
Nearly 100 professionals in three countries serving clients all over the world.
Wholly owned offices in Moscow, Kyiv and Istanbul. Affiliates throughout Eastern and Central Europe, the Caucasus, the Baltics and the Central Asian Republics.
Staff languages include Ukrainian, Russian, English, German, Estonian, French, Polish, Arabic, Norwegian, Swedish, Spanish and Turkish.
Holder of WPP's prestigious Atticus award for corporate communications, 2001. Runner up for public relations, 2003.
Host of community Web site PRschik.com, a communications site.
Publisher of The Ukrainian Observer, and various books on public relations and marketing.
Vidalia House, publishing company
Entry-level positions
Online resume.
Requirements
What products or services does the organization produce/ sell?
Advertising
Public Relations
Promotions
Government Relations
Strategic Counseling
What is its operating philosophy? Do you agree with it?
The company believes in its team members who constitute a highly coordinated and professional team, rich in specific personal experiences and original solutions. They try to bring to their clients the commitment - and the unique ability to provide them with talents and recourses they hold in their company network.
What is its reputation in its operating field?
The Willard Group is a leading advertising, public relations, media planning and buying holding company in Eastern Europe, with offices in Moscow, Kiev and Istanbul.
How stable is the entity? Is it profitable?
Very stable and profitable
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
It is necessary to apply personally.
Agency Overview
Agency contact details
Name of agency Maslove PR
Street 1-й Кадашевский пер. 10,
Post code, City Moscow, 125190
Telephone +7 495 981-0609 Mobile phone
Fax
WWW www.ketchum.com
E-mail info@maslov-pr.com
Date founded 1980
Director Raymond L. Kotcher
Cooperation with international network Ketcham Affiliate
Clients:
Ketchum/Maslov PR
Company description
Founded in 1923, Ketchum is a full-service public relations agency and communications company whose services include a network of global practices - Brand Marketing, Corporate, Food & Nutrition, Healthcare and Technology.
Entry-level positions/internship:
Need to send resume.
Requirements
What products or services does the organization produce/ sell?
Strategic Counsel
Media Relations
· Corporate Communications
Events Management
Issues Management
Phone interview: Maslov PR is an affiliate of Ketchum. The company provides services for
Beauty, Cosmetics and Luxury products
Chemical, Petrochemical & Oil
Food & Beverage
High-tech and Internet
Household Goods
Industrial
Professional Services
Telecommunications
Travel and Tourism
What is its operating philosophy? Do you agree with it?
The agency concentrates on its people. The biggest strength of the company is talent, enthusiasm, innovation and consistency. The company dedicates its work to deliver the best quality for their clients.
What is its reputation in its operating field?
Very good reputation, it has won many awards and it is famous worldwide, including the PRWeek 2002 Agency of the Year honor, one of the industry’s highest achievements
How stable is the entity? Is it profitable?
Very stable and profitable.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activity was not found.
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan? Opportunities for summer internship in UK or US. Training programs for mid-level employees. In Russia the company provides internship for student. Need to send resume and schedule an interview. Opportunity to gain work experience in UK, which will help me better orient in PR field.
Agency overview
Agency contact details
Name of agency PROPAGANDA
Street 3-rd Monetchikovsky side street, 4/6,
Post code, City 113054, г. Moscow
Telephone +7 (495) 970-15-60 Mobile phone
Fax
WWW www.propaganda.ru
E-mail mail@propaganda.ru
Date founded 1999
Director Mandrova Natalia Alexandrovna
Cooperation with international network:
Clients:
Tyumen oil company (TNK)
BMW
"Sheremetievo" international airport
Coca-Cola
CB "ALFA-BANK"
Dionis Club
UPS
The Baikal Economic Forum
Joint-stock company "Tyumenenergo"
"NIKoil"
Trade mark "IRU"
Panasonic
National Development Bank
ECF "Lebedyansky"
Joint-stock company "Irkutskenergo"
Trade mark "Ladomir"
TehnoNIKOL
European Business Club
"Austria Tobacco International"
Atlantis-Pac
CB "Agropromcredit"
"ALFA-ECO"
RUSAL
Moscow International Advertising Festival
PROPAGANDA
· Company description
Center of Communicative Technologies PROPAGANDA is a Russian company that provides a wide range of services in the field of public relations, internal and external communicative management for corporations and organizations, political consulting.
CCT PROPAGANDA is one of the leading Russian communicative agencies. According to an annual rating of Russian PR-agencies, held by an independent research center ROMIR, CCT Propaganda is among the 10 best companies in the following nominations: "Business PR", "Political consulting and electoral technologies". In 2002 CCT PROPAGANDA became a prize-winner of an annual National prize in the sphere of public relation development "Silver archer" in the nomination "Best PR-project" for elaboration of the "Corporative ethics code for TNK (Tumen Oil Company) staff".
CCT PROPAGANDA is a member the Russian PR Association (RASO), Political Consulting Center Association (ACPK), Russian section of the International Advertising Association (IAA), International PR Association (IPRA), European Business Club (EBC).
Today CCT PROPAGANDA stuff consists of more than 70 permanent members. Moreover CCT PROPAGANDA cooperates on permanent grounds with more than 200 specialists in Moscow and other regions of Russian Federation. Among the CCT PROPAGANDA stuff there are 7 doctors of political science, philosophy and psychology.
Entry-level positions/internship:
Need to send resume.
Requirements
What products or services does the organization produce/ sell?
BUSINESS COMMUNICATIONS
1. Reputation consulting
Creation and promotion of public image of companies and organizations;
Creation and promotion of personal image;
Regional promotion of companies and organizations;
Effectiveness increase of business connections.
2. Marketing and sale activity assistance
Marketing and sale company divisions activity assistance;
Branding;
Creative decisions and developments.
3. Dialog arrangement with Mass Media
Information campaigns organization in federal and regional Mass Media;
Press-services and PR-departments assistance to companies and organizations.
INTERCORPORATIVE COMMUNICATIONS
1. Accompaniment of organization changes
Estimation of staff readiness to changes;
Information supplying of organization changes;
Facilitation of problem- and project-orientated working groups;
Integration of corporative cultures (junction and absorption).
2. Perfection of internal communicative systems
Estimation of internal communication effectiveness;
Elaboration of internal policies, standards and procedures;
Development of departments responsible for internal communication management.
3. Internal integration and corporative identity management
Corporative culture evaluation;
Corporative events;
Complex accompaniment of corporative culture development programs;
Internal company image promotion.
POLITICAL CONSULTING
1. Reputation consulting
Creation and promotion of the personal image
Region image promotion in the federal level
Planning/projecting of political investments
2. Electoral consulting
Diagnostics of the social-political situation in the region
Political investments risks analysis
Elaboration and realization of the electoral company strategy
Referendum carrying-out
3. Political analysis
Regional situation analysis and prognosis
Situation analysis in the elite community
Expert discussions tendencies analysis Beauty, Cosmetics and Luxury products
Chemical, Petrochemical & Oil
Food & Beverage
High-tech and Internet
Household Goods
Industrial
Professional Services
Telecommunications
Travel and Tourism
What is its operating philosophy? Do you agree with it?
The agency concentrates on its team. Progress and success depends on the people who came to work there in the beginning and those who dedicated themselves to hard work later on. The agency does not wait when the market will need them; they always think about actual needs of market. To listen and be active is a motto of Propaganda.
What is its reputation in its operating field?
In 2002 CCT PROPAGANDA became a prizewinner of an annual National prize in the sphere of public relation development. "Silver Archer» in the nomination. "Best PR-project" for elaboration of the "Corporative ethics code for TNK (Tumen Oil Company) staff".
How stable is the entity? Is it profitable?
Very stable and profitable.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activity was not found.
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
Opportunity of internship. I plan to send my resume after I gradate and gain work experience. This agency offers a vide spectrum of position in areas that I am interested, such as, developing of personal image, reputation manager and politics.
Advertising
· What is it?
Advertising is a non -personal form of promotion that is distributed through various media. For advertising to be delivered marketers need to pay for the space where an ad is going to appear. In other word advertising can be defined as promotion of a product, in order to educate people and make them aware about features and qualities of the product. It is a way of connecting with target customers and potential customers by marketing unique qualities of the product.
· What do they do?
Advertising is used by businesses and non-profit organizations to communicate messages about themselves, their products, services, and causes. Advertising is used to inform, persuade and remind the audience about their products trough advertising campaign that include decisions for planning, creating, delivering and evaluating an effort.
For small companies advertising campaign can be handle by a couple of people. They can easily develop and distribute their massage through Internet; however, big businesses are more likely to rely on the assistance of advertising professionals and agencies in order to introduce their products into market.
· Professions in advertising agency
· Account Management: Account manager handles all-important decisions related to a certain client. He/she is responsible for finding, sorting clients and negotiating with them. Once the clients have agreed to work with the agency, account manager will work with them throughout the campaign in order to develop effective advertising strategy.
· Creative team: Their task is to generating ideas, design concepts and create the final advertisement. An agency’s creative team consists of specialists in graphic design, film and audio production, copywriting, computer programming, and much more.
· Researchers: Their tasks are to assess a client’s market situation, including understanding customers and competitors, and also are used to test creative ideas. They run focus group sessions and test competitiveness of the campaign in order to find if the campaign reached its objectives.
· Media Planners: Understand various media and match the best one for the particular campaign.
· Types of advertising:
Ø Product oriented
Ø Image
Ø Advocacy
Ø Public service
· Trends
Convergence: The convergence of television and Internet allows marketers to target customers more effective, opposed to traditional television advertising. For example, technology may allow ads delivered to one household to be different than ads delivered to a neighbor’s television even though both households are watching the same program.
Focus on Audience Tracking: Modern technologies allow marketers to store digital data
about them and later evaluate it , in order to find best strategies to influence purchases .
Organizations
Ø Dalex
Ø Omnicome- BBDO
Ø Leo Burnett
Ø Gray Global Group Russia
Agency Overview
Agency contact details
Name of agency Dalex
Street Пионерская пл., д.1
Post code, City 191126, Санкт-Петербург
Telephone +7(812) 712-40-40, 712-40-35, 712-
41-09, 712-59-62.
Fax
WWW www.dulex.ru
E-mail dalex@online.ru, info@dalex.ru
Date founded 1993
Director
Cooperation with international network Сергей Щербин
Clients:
DALEX
Company description
Company was established 1993. Main area of interests is creation of TV advertising. Dalex production is the best firm in St-Petersburg who has created more than 500 advertisements.
Entry-level positions/ internship:
Resume
Requirements
What products or services does the organization produce/ sell?
Creation of advertising concepts and ideas
Scenario
Video shooting
What is its operating philosophy? Do you agree with it?
The operating philosophy is that this company believes in best quality. Main characteristic of the firm’s philosophy is creativity and enthusiasm.
What is its reputation in its operating field?
Very good reputation. They worked with many famous brands.
How stable is the entity? Is it profitable?
Very stable and profitable. Exist from1993.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
Opportunities for internship as well as entry level positions such as assistants. I would like to practice my knowledge in advertising field and this company is the best opportunity to get experience in advertising production. They have a lot of work experience and good reputation among advertising firms in St- Petersburg. I will apply for internship summer 2007.
Agency overview
Agency contact details
Name of agency Omnicome- BBDO
Street 1285 Avenue of the Americas
Post code, City New York, NY 10019
Telephone +1 212 459 5000
Fax
WWW www.bbdo.com
E-mail Lisa.walpert@bbdo.com
Date founded 1891
Director Lisa Walpert
Cooperation with international network Omnicom Group
Clients: Campbell Soup, Masterfoods, Pepsi, Visa Gillet, Duracell
Moscow
Street ул. 4 Тверская – Ямская д. 20
Post code, City 125047 Moscow
Telephone + 7(495) 7875778
WWW www.bbdo.ru
E-mail hr@bbdo.ru
Director Anna Semchenkova
Omnicom
Company description/history
BBDO is one of three global networks (BBDO, TBWA, DDB) of agencies in Onicome’s portfolio, with 345 offices in 76 countries.
BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gune Reports 2003.
BBDO was named Agency of the Year in 2005 by ADWEEK, Advertising Age, and Campaign Magazine.
· Jobs offered
Requirements
.
· Entry-level positions
What products or services does the organization produce/ sell?
Advertising-BBDO Worldwide, and TBWA worldwide. Diversified Agency Services (DAS)- direct marketing/ consultancy, public relations, promotional marketing and specialty communications
What is its operating philosophy? Do you agree with it?
The company focuses on The Work that gives them competitive position. Exaggerated obsession is not exactly who I am.
What is its reputation in its operating field?
Dominated the International Advertising Festival at Cannes, winning 57 awards Forbes name Omnicom one of the “Best Big Companies in America” on its Forbes platinum 400 list.
How stable is the entity? Is it profitable?
The wall Street Journal ranked Omnicom Group Number One in its pee group for our ten-year average annual total return to shareholders.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
This organization is a very good opportunity to gain work experience in advertising field.
I have already worked in advertising production and would like to learn more about it.
Agency overview
Agency contact details
Name of agency Leo Burnett
Street ul. Usievicha 20 b.1
Post code, City Moscow, 125190
Telephone (7-495) 969 2030 Mobile phone
Fax
WWW www.twgworld.ru
E-mail leo@leoburnett.ru
Date founded
Director
Cooperation with international network Leo Burnett Worldwide
Clients:
Leo Burnett
Company description
Jobs
Jobs in planning- clean insight about cultural context: study trends, talk to consumers, pop culture… and than bring it alive (to build the brand). Need observant, analytical, big ideas, different
Project management-oversee all creative projects, promote efficiency, chart action plans, monitor progress. Need: decisiveness, diplomacy, understand creativity, enjoy frenzy.
Account management-business analysis: brand industry. Competition and its internal team, client partnership: engage with clients and infect them with love for advertisings, project leadership: plan, attack, motivate, set goals, balance, keep strategy and development moving forward. Need: Adaptable, leaders, thinkers, analyst, team player, doers, communication
Creative Group- development of ideas for advertising campaigns. Presentation of all materials personally to clients. Ability to direct art-director in the right direction.
Requirements: work experience with big firms. Familiarity with automobile brands. Fluent English.
Entry-level positions/ internship:
Need to send resume
Requirements
What products or services does the organization produce/ sell?
Ø Advertising: Account Management
Ø Creative Services
Ø Planning
Ø Media
Ø Production
What is its operating philosophy? Do you agree with it?
The operating philosophy is that this company is the best in the world at converting brand buyers into Brand Believer and also reaching for the stars, seeking big enduring ideas to build its clients business.
What is its reputation in its operating field?
Very good reputation, it has won many awards and it is famous worldwide.
How stable is the entity? Is it profitable?
Very stable and profitable as part of the Pablicis Group.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
Opportunities for internship as well as entry level positions such as assistants. I am going to apply after I graduate. This company provides a vide spectrum of services and has offices in Moscow, as well as, St-Petersburg. I would like to star off my carrier in creative and productive company. I think these experiences will ultimately benefit my future. Need to send online resume and arrange a meeting for an interview.
Agency overview
Agency contact details
Name of agency Gray Global Group Russia
Street 5-ая улица Ямского Поля дом 7, корпус 2
Post code, City Москва, Россия
Telephone +7 (495) 792-3133 Mobile phone
Fax
WWW www.gray.ru
E-mail info@greyrussia.ru
Date founded
Director Алексей Ковылов
Cooperation with international network Gray Worldwide-WPP, G2
Clients:
CarlsbergБалтика UmbrellaБалтика 2Балтика 3Балтика 7Балтика 9Parnas
GlaxoSmithKlineColdrexAquafreshSensodyneParodontaxCoregaContacHorlicksLactacy
Nokia mobile phones
· Procter & Gamble
Ace
Fairy
Lenor
Panten Pro V
Prigles
Gray Global Group Russia
Company description
Grey Worldwide represents the biggest independent business unit of Grey Global Group within Russia. The business in Russia was opened in 1993 and has grown continuously despite the severe fluctuations in the economy and the advertising market. Grey strengthened its position in the market as well as expanding its business with its Clients through continuous growth of its personnel's professional skills, implementation of innovative marketing tools and technologies, and development of standout advertising. Grey Worldwide is recognized as one of the leaders in the advertising market in Russia, being ranked within the Top 10 largest agencies each year.As a full-service agency, Grey Worldwide Russia delivers excellence in advertising, building effective brand solutions. Career: The Company seeks people who desire a challenging career in a company that values and rewards people who show superior performance, who think and act creatively, and who want to have fun.
Jobs
Art DirectorDesignerCopywrtierJunior copywrtierAccount DirectorAccount SupervisorAccount ManagerAccount ExecutivePR ManagerStrategic PlannerStudio/Traffic ManagerStudio OperatorSecretaryReceptionistCourier
Entry-level positions/ internship:
The company provides internship for students at all times, need to send resume at hr@grey.ru
Requirements
Enthusiasm, hard work, creativity
What products or services does the organization produce/ sell?
Creation and development of advertising campaigns
What is its operating philosophy? Do you agree with it?
The company develops capital value of the brand on the basis of integrated communication approaches - “Find the edge”.
What is its reputation in its operating field?
Brand award EFIE- Pantene Pro-V, Fairy, Coldrex, "Балтика. Gray Worldwide recognized as “Superbrand 2005” by international organization Superbrands. Silver award in nomination ‘Most creative agency of the year”.
How stable is the entity? Is it profitable?
Profitable and stable – revenue $80 mil
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
There is internship opportunity. I would like to obtain work experience in advertising development and I think this company will help to practice my knowledge in advertising field.
Conclusion:
Carrier research allowed me to build my career plan and find best work options that are availed in Russia. I have learned how the business is developed and what are opportunities for me there.
Particularly there is a very good opportunity to success in PR field as it is relatively new profession in Russia. My goal is to obtain an internship in Young and Rubicam Company and possibly Imageland. After I get needed knowledge in this field- how it is specifically works in Russia, what are “rules of the game” what are laws, present publics and their preferences and so on. Than I plan to get an internship in UK. This experience will benefit my future as a professional in Russia.
Anna Avdeyko
Work Cited
ICCO-Russia. 2006. Access: October 26, 2006
http://www.akos-icco.ru/
Wikipedia. The free encyclopedia. Public Relations. October 2006. Access: November 20, 2006
http://en.wikipedia.org/wiki/Public_relations
Maslov, Mihael. IPRA Frontline. Russian PR Grows, Sometimes at a Price. Access: November 20, 2006
http://www.ipra.org/members/archive/frontline/2001/sep/p19.pdf
Imagelamd Public Relations. 1996-2005. Access: October 26, 2006
http://www.imageland.ru/
Imageconatct. Consulting Group. Access: October 26, 2006
http://www.image-contact.ru/news.shtml
Kuzmenkov & Associates. Access: October 26, 2006
http://www.kuzmenkov.ru/
Young & Rubicam. Access: October 26, 2006
http://www.yr.com/yr/
Young & Rubicam. 2005. Access: October 26, 2006
http://www.yr.ru/intro.html
Ogilvy Public Relations Worldwide. Access: October 26, 2006
http://www.ogilvypr.com/
SPN Ogilvy Public Relations. Access: October 2, 2006
http://www.spn.ru/granat
The Willard Group. Access October 2, 2006
http://www.twgworld.com/
Ketchum Worldwide. Access October 2, 2006
http://www.ketchum.com
Sostav.ru. Marketing, Advertising, PR. Access: November 30, 2006
http://www.sostav.ru/columns/visitka/2006/0026/
Sostav.ru. Advertising Industry. Access November: 30, 2006
http://www.sostav.ru/columns/visitka/2006/0026/
Know This.Com. Principals of Advertising. 1998 –2006.Access: November 10, 2006
http://www.knowthis.com/tutorials/principles-of-marketing/advertising/1.htm
Dalex Productions. Access: November 10, 2006
http://www.dalex.ru/
BBDO. Access: November: 20, 2006
http://www.bbdo.com
BBDO Moscow. Access: November: 20, 2006
http://www.bbdo.ru/
Leo Burnett. Access: November 5, 2006
http://www.leoburnett.ru/
Sostav.ru. Gray Global Russian Group. Access: November 5, 2006
http://www.sostav.ru/columns/visitka/2006/0018/
Public Relations in General
What is it?
Public Relations is the art of manipulating information and managing communication between an organization and its key target publics in order, to build desired image of this organization in publics’ mind.
According to two Professionals Scott M. Cultips and Allen H. Center, “PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication”.
What do they do?
PR practitioners deliver information about an organizations trough media to their target audiences, or directly trough the Internet to key stakeholders. An entire society is divided into groups who tend to share similar opinions and values, PR job is to conduct research and find out these target groups or audiences, appeals that can be used to influence their opinion, and possible strategies for realization and presentation of information in accordance with target audience’s characteristics. PR takes place, in order to affect opinion and behavior changes.
· What it does:
PR anticipates, analyses and explains public opinion, attitudes, and issues that might impact the operations and plans of an organization/person.
Counseling management at all levels in the organization with regard to policy decisions, courses of action, and communications, taking into account their public effect and companies responsibilities.
Researching, conducting, and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to success of an organization's aims. These may include marketing, financial, fund raising, employee, community or government relations, and other programs.
Planning and implementing the organization's efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities-in short, managing the resources needed to perform all of the above.
Trends in the field
Nowadays public relations uses different techniques, such as, opinion poling and focus groups to evaluate public opinion in combination with high tech technologies: Internet, broadcast faxes, database phone banks, satellite feeds.
Russian PR
Some Russian scholars, as well, as RP practitioners, consider, that public relations emerged at the end of the Cold War and downfall of Communism. The public, previously bombarded with communist propaganda all of a sudden realized value of freedom of speech. The new government had no other choice than to learn how to communicate with the people. Vice President of Imagland organization Ms. Moiseeva said that development of Russian public relations has three stages. First stage was from 1988 till 1991, when international PR agencies opened their offices in Moscow. Second stage form 1991 till 1995 was defined by the experience that newly emerged agencies acquired during first years. They started organizing information campaigns and universities began teaching public relations as academic major, however, economic crisis in 1991 stopped the development for a while.
The problem Russian PR faces these days is that, business is not prepared to pay for PR counsel, unlike Western companies because Russian business do not depend on public’s opinion. The main difference is that American public relations developed along with long standing democratic tradition, which is not the case in Russia. A two-way relationship is not as important as it is in US or Western Europe. The public cannot influence the business in negative way; it could only affect sales of the products. Another problem is that positive publicity for Russian corporations, in many cases, accomplished trough bribing the media. Russia is very different form it is Western counterparts, it has unique characteristics and culture, therefore it is not that multinational agencies provide poor quality service, but it is that they simply do not know how to handle local market. Corruption and dependence on “Big Bosses” with their Soviet approach to business “ we will tell you only what we think you need to know» influences the development of public relations as an universal practice which is essential for mass communication in free society where public opinion is powerful. In conclusion, the development of Russian democracy guarantees a huge future for the development of public relations.
Organizations
Ø Imageland
Ø Imagecontact
Ø Kuzmenkov & Associates
Ø Young & Rubicam
Ø Ogilvy and Mather
Ø The Willard Group
Ø Maslove PR
Ø PROPOGANDA
General Carrier Path
I would like to start my career by obtainin an internship at the Russian subsidiary of the international PR and advertising company Young & Rubicam (YR). As I have already created some contacts with the YR personal-department in Moscow, I know that there is a possibility to take part on a four weeks internship during my upcoming summer holidays. I think that such a practicum combined with my language skills and a diploma from a New York University should create a proper fundament to start my life in Russia. After I finish my studies, I would like to work for the Russian agency Imageland, as it is one of the oldest and most successful companies in this line of business in my mother country. This company is constantly looking for new talents. I think that with my experiences from foreign countries I could be very helpful even from an entry-level position. On behalf of my education, I could be able to show them a different look on certain things. A corporation like Imageland would later support my CV, as it is a highly professional and very respected company on the Russian market. As I have mentioned above, PR is still developing on the Russian market along with democratic society. Michael Maslove the head of Maslov PR says “ PR specialists are in great demand in Russia now and educational institutions are trying to satisfy this demand the best way they can. But the truth is that most of them have no trained educators or even enough textbooks in place”. I believe that with my education I will be able to contribute in this profession.
Also, I would like to obtain work experience in advertising field. I believe, I have enough theoretical knowledge to start to practice my skills. As I have already worked in advertising production, an internship in company like Gray Russian Group will provide me with practical knowledge in this field. By working in this company, I can test my skills and decide weather I want to continue in this field or not. Since I have already decide to obtain an internship in Young & Rubicam this summer, I will apply next fall after I graduate form University. I think that this work experience will be very helpful for my future and will allow me to decide where I want to continue on my carrier ladder. In order to become good professional, I want to take an internship in England or United States on behalf of Ketchum Corporation. They provide programs for interns in fall, spring and summer. For this program I need to submit my resume and additional written work that I have collected in school, such as, articles, press releases and so on. Than, the coordinator will contact me if I have been chosen and schedule an interview. I will have to organize all paper work considering visas. This program will be very useful for me because Ketchum interns attend in-house classes, serve as active members of account teams, and act as influential players in group's internship project. I believe this experience will help to build my future carrier and strong CV. I consider obtaining this program in the end of next year in London.
Agency Overview
Agency contact details
Name of agency Imageland
Street 34/7 Marxistskaya str
Post code, City Moscow, 109 147, Russia
Telephone +7 (095) 363-16-61
Fax +7 (095) 911-67-67
WWW www.imageland.ru
E-mail info@imageland.ru
Date founded 1990
Director Veronika Moiseeva
Cooperation with international network Edalman affiliate
Clients:
Imageland
Veronica V. Moiseeva, President & CEO
Moiseeva, graduated from the Lomonosov Moscow State University, department of psychology in 1987; later on in 1995 she graduated from the MSU department of journalism. She holds two higher education degrees in psychology and public relations correspondingly. In 1995 she attended courses at the International Academy of Marketing and Management, and earned a certificate of "Top Manager, Specialist in Management". On the top of it Moiseeva successfully underwent internships with large and renowned PR companies in the USA, Great Britain and France. In 1990 Moiseeva founded Imageland Public Relations Agency and has ever since always been its President General Director. Her business has since stayed on the top of the Russian PR industry.
Company description
Family of Veronica Moiseeva and Sergeu Moiseev found Imageland in 1990. Since that time the organization has been progressing and it successfully found its way on the top of Russian PR market. It participated in many projects that define the agency as higly proffesional organization. Only 9 years after the company was established, one of the five largest PR firms in the world affiliated it. As the result Imageland started to represent Edelman’s interests in Russia. Imageland has more than 800 accounts in different business areas. They provide service in 32 countries.
· Jobs offered
Senior Account Manager
Requirements:
· At least 2 years of experience in PR (executing PR campaigns, developing creative concepts, etc.) close ties in and good working knowledge of metallurgical industry
· Knowledge of central media
· Computer literacy
· Fluent English
Meneger of social projects
Requirements:
· expirience in PR field- realization of projects in social proggrams.
· Creativity and ability to develope unsual resolution for tasks.
· Knowelege in special evens.
· Entry-level positions/internship: phone interview: opportunity for internship at all times. The company searching for bright talented people.
· Requirements: professionalism, English, computer
· What products or services does the organization produce/ sell?
· Development of strategy and tactics of complex PR campaign
· Organization and implementation of PR campaigns in Russia and abroad
· Media relations
· Information and analysis
· Researches including specialized and confidential
· Communications audit
· Reputation management
· Crisis reaction and preparedness
· Co-operation with government authorities
· Internal corporate communications
· Special media and staged events
· Organization of special campaigns and actions to promote commodities and s
services in Russian and international markets. Promotion of brands, brand identity management
· Organization of sponsorship and charity events
· Researches and PR campaigns in the Internet
· Design services
· Call-center services
· What is it operating philosophy? Do you agree with it?
Company’s mission is to efficiently integrate modern standards of professionalism, latest technological patterns and ethical values with creative potential of the Russian PR practitioners. Company concentrates on integration of western approaches and development of Russian PR talents. I agree with this philosophy because PR field is still developing and this company provides its employs with newest technologies and knowledge.
What is its reputation in its operating field?
Very stable and profitable.
· Is it ethical? Has it eve been accused for any illegal/unethical activity?
I was not able to find any case of illegal or unethical activities.
· Would you be proud to be associated with this entity ether personally or professionally?
Yes
· Exactly what opportunities exist for you there and how does this fit with you career development plan?
Position I am interested in is Meneger of social projects. The requirements are: expirience in PR field- realization of projects in social proggrams. Creativity and ability to develope unsual resolution for tasks. Knowelege in special evens. Need to send resume before interview. This is a vey good position, howevere I first need to gain work expirience trhough internship and than I will conssider this compay for my future carrear development. Think it will defennatly benefit my future. Nedd to schedule apointment by phone and apply personaly. I am planning to apply in summer 2007.
Agency overview
Agency contact details
Name of agency Imagecontact
Street Baumanskaya ul, 43/1
Post code, City Moscow 107005 Russia
Telephone +7 (495) 787-93-77
Fax +7 (095)263-08-10.
WWW www.image-contact.ru
E-mail info@imageland.ru
Date founded 1990
Director Veronika Moiseeva
Cooperation with international network
Clients:
Imagecontact
President - Prof. Alexei P. Sitnikov, Ph.D. Vice-president of the Russian Public Relations Association and of the Russian PR consultants association, a member of the International (IAPC), European (EAPC) and American (AAPC) Associations of Political Consultants, a member of the PR Counselors Academy (USA), a member of the American and International Public Relations Associations (PRSA and IPRA), National Chair/Russian representative in the IPRA Council.
Company description
Imagecontact is on of the biggest Russian consulting companies that specialize in psychological, political and organizational consultancy. It also practices lobbing and integrated marketing communications. The company was found in 1989. Since that time it has participated and created more than 300 elective campaigns in 70 regions of Russian federation, countries of SNG and abroad. Elected more than 250 presidents, gubernators, majors, and deputies. It also realized 350 projects in areas of crises and corporate PR.
Entry-level positions/internship. Phone interview: At this moment company does not offer any position.
Requirements
What products or services does the organization produce/ sell?
Public relations:
· Development of Social Relations schemes
· Image & Reputation Management
· Crisis Management and Issue Management
· Public Relation campaigns development and organization
· Media Relations
· Events Management
· International informational and Public Relations projects
· Organizational Development and Management Consulting
· Corporate PR
· Government Relations
· Non-profits Activity
· Internet PR
· Sponsoring
· Market, socio-psychological and opinion research
· Federal and regional media monitoring
Political consulting:
· Strategic Consulting
· Government Relations
· Media Relations
· Officials Relations
· Individual trainings
· Crisis Management
· Lobbying
· Full scale election campaigns
· Strategy, issue and message development
· Team Building
· Media Relations
· Agitation campaign
· Visual means of agitation
· ‘Door to door' propaganda
· Volunteers enrolling & teaching
· What is it operating philosophy? Do you agree with it?
Main goal of the organization is to fulfill customers’ needs on the basis of high-level - business relations and mutual responsibilities. The team values professionalism and confidentiality in each project. I agree with this philosophy because I think that responsibility and professionalism is perfect combination for success.
· What is its reputation in its operating field?
Very stable and profitable.
· Is it ethical? Has it eve been accused for any illegal/unethical activity?
I was not able to find any case of illegal or unethical activities.
· Would you be proud to be associated with this entity ether personally or professionally?
Yes
· Exactly what opportunities exist for you there and how does this fit with you career development plan?
The company offers practical courses in PR such as: “Modern technologies in program of London school of PR”, The Baltic PR weekend”. Also it provides conferences and discussions with leading PR practitioners. By undertaking these courses in PR field I can strengthen my knowledge that would benefit my future as PR professional. After I finish University and gain sufficient work experience and credible resume I plan to take additional training.
Agency overview
Agency contact details
Name of agency Kuzmenkov & Associates
Street Kiselny end, 5
Post code, City 107031, Moscow
Telephone +7 (095) 933 76 76
Fax
WWW www.kuzmenkov.ru
E-mail info@kuzmenkov.ru
Date founded 1990
Director Veronika Moiseeva
Cooperation with international network Golin/Harris International
Clients: Hermes, laurel, Escada, Bland-a- med, Roche
Kuzmenkov and Partners
Company description
52 regions and 7 CIS countries on the base of partnership and affinities net, in 110 countries of the world – through exclusive partnership with the global PR net Golin/Harris International.
Entry-level positions
The company currently has career opportunities available for both seasoned public relations professionals and those who are new to PR
Requirements
For internship - Resume, English, computer
What products or services does the organization produce/ sell?
· Communications audit
· Interactions with state authorities
· Communications in the business-to-business area
· Branding,
· Internal corporate communications
· Marketing and sociological researches
· Creative and design development
· Crisis management
· Public affairs
· Investor relations
· Advertising support
· Media relations
· Training programs
· Reputation management
· What is it operating philosophy? Do you agree with it?
The organization concentrates on establishing relations based on trust between company and public representatives. It studies society and trying to understand its expectations and clients needs in order to help them to establish effective communication with their target market.
· What is its reputation in its operating field?
Stable. Member of ICCO association.
· Is it ethical? Has it eve been accused for any illegal/unethical activity?
I was not able to find any case of illegal or unethical activities.
· Would you be proud to be associated with this entity ether personally or professionally?
Yes
· Exactly what opportunities exist for you there and how does this fit with you career development plan?
The company works with big international fashion brands such as Escada and Hermes. It also cooperates with global PR net Colli/Harris international. This company can be a good starting point for my carrier. By working with such big brands and World Company I will strengthen my skills and resume. Need to apply personally and schedule an interview.
Agency overview
Agency contact details
Name of agency Young & Rubicam
Street 285 Madison Avenue
Post code, City New York, 10017
Telephone +1 212 210 3000
Fax
WWW www.yr.com
E-mail mikedolan@yr.com
Date founded 1871
Director Mike Dolan
Cooperation with international network WPP
Clients: AT&T, Accenture, Sony, Colgate, Ford Motor Company, Sears
Moscow
Street Краснопресненская наб. 12
Post code, City 123610 Moscow
Telephone +7 (495) 258 21 85
WWW www.yr.ru
E-mail yr_moscow@yr.ru
Date founded 1989
Clients: Philip Morris (Chesterfield, Bond Street, Next, Parliament, Muratti), Danone (все молочные бренды), Colgate-Palmolive (все бренды), Land Rover (все бренды), "Балтика" ("Арсенальное", Tuborg Twist), "Терра Девелопмент" ("Рублево-Архангельское"), Campbell's Soup Company, "Русский Стандарт водка", Bourjous, Pirelli, Bacardi-Martini (все бренды), Xerox, Perfetti Van Melle (Mentos, Meller)
Young & Rubicam
Company description
Agency opened May 1989.
One of the first international agencies in Russia
Operate in all regions of Russian Federation and ex republics of SNG
More than 130 associates.
Jobs
Account manager
Requirements
Advertising campaigns handling and supervising (TTL, Internet Project), reporting to the client, global coordination, top management, daily interaction and cooperation with creative team; business correspondence and creating different documents; reporting to head Office, etc. 2 years of experience.
Entry-level positions/internship: phone interview: Opportunity of internship in the summer. Possible job after internship.
Requirements: Russian citizenship, English
What products or services does the organization produce/ sell?
Public Relations, Advertising- B2B, media relations, strategic planning a crisis communications, reputation management, internal communications, sponsoring, corporate communication.
What is its operating philosophy? Do you agree with it?
Their professionals are their most important assets and it is important for them to realize your potential.
What is its reputation in its operating field?
Young and Rubicam is one of the leading advertising and communication agencies in the
world.
How stable is the entity? Is it profitable?
It has 36 years of experience and 179 offices all around the world.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
The company offers career opportunities for talented, creative people-at many levels of experience-across the entire range of marketing and communications disciplines. I am planning to apply for internship summer 2007 in St-Petersburg. At this moment they do not offer jobs in advertising or communication departments. This company provides a vide spectrum of services and has offices in Moscow, as well as, St-Petersburg. I would like to start off my carrier in creative and productive company. I think these experiences will ultimately benefit my future. Need to send online resume and arrange an appointment for an interview.
Agency Overview
Agency contact details
Name of agency Ogilvy and Mather
Street 909 Third Avenue
Post code, City New York, 10022
Telephone +1 212 880-5330
Fax
WWW www.ogilvypr.com
E-mail Jeffrey.Leopold@ogilvypr.com
Date founded 1980
Director
Cooperation with international network Ogilvy& Mather Public relations Inc.
Clients: Kentuky fried Chicken, Eli Lilly
Moscow
Street Новоданиловская наб., д. 4а
Post code, City 117105, Moscow
Telephone + 7 (495) 510-22-00
WWW www.spn.ru
hr@spnogilvy.ru
Date founded
Director Андрей Баранников
Clients: Avaya, Caterpillar, DAIKIN-DAICHI, Dirol Cadbury, Gillette, Heineken, Henkel, IKEA, Ilim Pulp Enterprise, International Paper, Kraft Foods, NCC, Nokia, Oracle, Philips, Radisson SAS Hotels & Resorts, St. Petersburg Open, Swedwood, Tissot, Veho, Volvo, Carl Zeiss, авиапредприятие "Пулково", Администрация Санкт-Петербурга, Администрация Ленинградской области, Американская торговая палата в России, "Вимм-Билль-Данн", "Вэб-инвест Банк", гипермаркет "О' КЕЙ", Киришская ГРЭС, ЛенСпецСМУ, Магнитогорский металлургический комбинат, "М.Видео", "Межрегиональный ТранзитТелеком", "Микродин", МНПП "Фарт", "Мултон", "Норильский никель", ОАО "Морской порт Санкт-Петербург", "Пекарь", "Петербург ТранзитТелеком", Российская Ассоциация по связям с общественностью, ТАИФ, "Трехгорная мануфактура", управляющая компания КИТ, "Техно-Санкт-Петербург", "Цветметсервис", "ЭкоНорд".
Ogilvy and Mather
Company description
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International agency of the Year; marking the fourth consecutive year the firm has been awarded "Agency of the Year."SPN Ogilvy Public Relations is a part of the SPN Group of companies, which also includes SPN Publishing, SPN Vzlet industrial complex, service provider SPN Digital and Marketing Communications agency. SPN Ogilvy Public Relations was founded in 1990. The agency has offices in Moscow and Saint Petersburg and employs more than 110 professionals.
Jobs offered
Account Executive Manager (Moscow, St. Petersburg, Kyiv)
Requirements
Higher education
At least 2 years of experience in business PR
Fluent English
Send your CV to:
Moscow: hr@spnmoscow.ru
St. Petersburg: hr@spnogilvy.ru
Kyiv: hr@spnogilvy.com
Project Manager (Moscow, St. Petersburg, Kyiv)
Requirements
Higher education
At least 2 years of experience in business PR
Contractors database
Fluent English
Send your CV to:
Moscow: hr@spnmoscow.ru
St. Petersburg: hr@spnogilvy.ru
Kyiv: hr@spnogilvy.com
· Entry-Level position/internship: Need to send CV:
· Moscow: hr@spnmoscow.ru
· St. Petersburg: hr@spnogilvy.ru
What products or services does the organization produce/ sell?
Public relations-Public Affairs, Corporate, Health and medical, marketing, technology, Creative.
What is its operating philosophy? Do you agree with it?
To be dedicated to our clients’ success, to work as partner, to achieve their potential, to be passionate about their work, to do the best thinking, to listen and learn, to be innovative and creative, to be ethical and responsible, to be dedicated to our people, and to be dedicated to their success.
What is its reputation in its operating field?
Well know company with good reputation.
How stable is the entity? Is it profitable?
Very stable and profitable
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
Interesting opportunities in Public Relations department are offered in Moscow and St.- Petersburg- the company looking for specialists in media planning and media communications. After I obtain needed experience, I would like to apply and work in this company. Possible internship in the summer.
Agency overview
Agency contact details
Name of agency The Willard Group
Street
Post code, City Moscow
Telephone +7 095 775 47 95 Mobile phone +7 916 802 32 89
Fax +7 095 775 47 94
WWW www.twgworld.com
E-mail sloutskova@willardgroup.ru
Date founded 2000
Director Michel Willard
Cooperation with international network Affiliate of Burson-Marsteller
Clients: Amway, Bosch, Colgate-Palmolive, Galina Blanca, Jahn Jensen Foods, Life:), Lifestyle (Ansell),Philip Morris , Ramstore, Shell Oil,System Captital Management, Ulka, Verim Gastro Machine, Xerox
The Willard Group
Company description
Nearly 100 professionals in three countries serving clients all over the world.
Wholly owned offices in Moscow, Kyiv and Istanbul. Affiliates throughout Eastern and Central Europe, the Caucasus, the Baltics and the Central Asian Republics.
Staff languages include Ukrainian, Russian, English, German, Estonian, French, Polish, Arabic, Norwegian, Swedish, Spanish and Turkish.
Holder of WPP's prestigious Atticus award for corporate communications, 2001. Runner up for public relations, 2003.
Host of community Web site PRschik.com, a communications site.
Publisher of The Ukrainian Observer, and various books on public relations and marketing.
Vidalia House, publishing company
Entry-level positions
Online resume.
Requirements
What products or services does the organization produce/ sell?
Advertising
Public Relations
Promotions
Government Relations
Strategic Counseling
What is its operating philosophy? Do you agree with it?
The company believes in its team members who constitute a highly coordinated and professional team, rich in specific personal experiences and original solutions. They try to bring to their clients the commitment - and the unique ability to provide them with talents and recourses they hold in their company network.
What is its reputation in its operating field?
The Willard Group is a leading advertising, public relations, media planning and buying holding company in Eastern Europe, with offices in Moscow, Kiev and Istanbul.
How stable is the entity? Is it profitable?
Very stable and profitable
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
It is necessary to apply personally.
Agency Overview
Agency contact details
Name of agency Maslove PR
Street 1-й Кадашевский пер. 10,
Post code, City Moscow, 125190
Telephone +7 495 981-0609 Mobile phone
Fax
WWW www.ketchum.com
E-mail info@maslov-pr.com
Date founded 1980
Director Raymond L. Kotcher
Cooperation with international network Ketcham Affiliate
Clients:
Ketchum/Maslov PR
Company description
Founded in 1923, Ketchum is a full-service public relations agency and communications company whose services include a network of global practices - Brand Marketing, Corporate, Food & Nutrition, Healthcare and Technology.
Entry-level positions/internship:
Need to send resume.
Requirements
What products or services does the organization produce/ sell?
Strategic Counsel
Media Relations
· Corporate Communications
Events Management
Issues Management
Phone interview: Maslov PR is an affiliate of Ketchum. The company provides services for
Beauty, Cosmetics and Luxury products
Chemical, Petrochemical & Oil
Food & Beverage
High-tech and Internet
Household Goods
Industrial
Professional Services
Telecommunications
Travel and Tourism
What is its operating philosophy? Do you agree with it?
The agency concentrates on its people. The biggest strength of the company is talent, enthusiasm, innovation and consistency. The company dedicates its work to deliver the best quality for their clients.
What is its reputation in its operating field?
Very good reputation, it has won many awards and it is famous worldwide, including the PRWeek 2002 Agency of the Year honor, one of the industry’s highest achievements
How stable is the entity? Is it profitable?
Very stable and profitable.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activity was not found.
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan? Opportunities for summer internship in UK or US. Training programs for mid-level employees. In Russia the company provides internship for student. Need to send resume and schedule an interview. Opportunity to gain work experience in UK, which will help me better orient in PR field.
Agency overview
Agency contact details
Name of agency PROPAGANDA
Street 3-rd Monetchikovsky side street, 4/6,
Post code, City 113054, г. Moscow
Telephone +7 (495) 970-15-60 Mobile phone
Fax
WWW www.propaganda.ru
E-mail mail@propaganda.ru
Date founded 1999
Director Mandrova Natalia Alexandrovna
Cooperation with international network:
Clients:
Tyumen oil company (TNK)
BMW
"Sheremetievo" international airport
Coca-Cola
CB "ALFA-BANK"
Dionis Club
UPS
The Baikal Economic Forum
Joint-stock company "Tyumenenergo"
"NIKoil"
Trade mark "IRU"
Panasonic
National Development Bank
ECF "Lebedyansky"
Joint-stock company "Irkutskenergo"
Trade mark "Ladomir"
TehnoNIKOL
European Business Club
"Austria Tobacco International"
Atlantis-Pac
CB "Agropromcredit"
"ALFA-ECO"
RUSAL
Moscow International Advertising Festival
PROPAGANDA
· Company description
Center of Communicative Technologies PROPAGANDA is a Russian company that provides a wide range of services in the field of public relations, internal and external communicative management for corporations and organizations, political consulting.
CCT PROPAGANDA is one of the leading Russian communicative agencies. According to an annual rating of Russian PR-agencies, held by an independent research center ROMIR, CCT Propaganda is among the 10 best companies in the following nominations: "Business PR", "Political consulting and electoral technologies". In 2002 CCT PROPAGANDA became a prize-winner of an annual National prize in the sphere of public relation development "Silver archer" in the nomination "Best PR-project" for elaboration of the "Corporative ethics code for TNK (Tumen Oil Company) staff".
CCT PROPAGANDA is a member the Russian PR Association (RASO), Political Consulting Center Association (ACPK), Russian section of the International Advertising Association (IAA), International PR Association (IPRA), European Business Club (EBC).
Today CCT PROPAGANDA stuff consists of more than 70 permanent members. Moreover CCT PROPAGANDA cooperates on permanent grounds with more than 200 specialists in Moscow and other regions of Russian Federation. Among the CCT PROPAGANDA stuff there are 7 doctors of political science, philosophy and psychology.
Entry-level positions/internship:
Need to send resume.
Requirements
What products or services does the organization produce/ sell?
BUSINESS COMMUNICATIONS
1. Reputation consulting
Creation and promotion of public image of companies and organizations;
Creation and promotion of personal image;
Regional promotion of companies and organizations;
Effectiveness increase of business connections.
2. Marketing and sale activity assistance
Marketing and sale company divisions activity assistance;
Branding;
Creative decisions and developments.
3. Dialog arrangement with Mass Media
Information campaigns organization in federal and regional Mass Media;
Press-services and PR-departments assistance to companies and organizations.
INTERCORPORATIVE COMMUNICATIONS
1. Accompaniment of organization changes
Estimation of staff readiness to changes;
Information supplying of organization changes;
Facilitation of problem- and project-orientated working groups;
Integration of corporative cultures (junction and absorption).
2. Perfection of internal communicative systems
Estimation of internal communication effectiveness;
Elaboration of internal policies, standards and procedures;
Development of departments responsible for internal communication management.
3. Internal integration and corporative identity management
Corporative culture evaluation;
Corporative events;
Complex accompaniment of corporative culture development programs;
Internal company image promotion.
POLITICAL CONSULTING
1. Reputation consulting
Creation and promotion of the personal image
Region image promotion in the federal level
Planning/projecting of political investments
2. Electoral consulting
Diagnostics of the social-political situation in the region
Political investments risks analysis
Elaboration and realization of the electoral company strategy
Referendum carrying-out
3. Political analysis
Regional situation analysis and prognosis
Situation analysis in the elite community
Expert discussions tendencies analysis Beauty, Cosmetics and Luxury products
Chemical, Petrochemical & Oil
Food & Beverage
High-tech and Internet
Household Goods
Industrial
Professional Services
Telecommunications
Travel and Tourism
What is its operating philosophy? Do you agree with it?
The agency concentrates on its team. Progress and success depends on the people who came to work there in the beginning and those who dedicated themselves to hard work later on. The agency does not wait when the market will need them; they always think about actual needs of market. To listen and be active is a motto of Propaganda.
What is its reputation in its operating field?
In 2002 CCT PROPAGANDA became a prizewinner of an annual National prize in the sphere of public relation development. "Silver Archer» in the nomination. "Best PR-project" for elaboration of the "Corporative ethics code for TNK (Tumen Oil Company) staff".
How stable is the entity? Is it profitable?
Very stable and profitable.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activity was not found.
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
Opportunity of internship. I plan to send my resume after I gradate and gain work experience. This agency offers a vide spectrum of position in areas that I am interested, such as, developing of personal image, reputation manager and politics.
Advertising
· What is it?
Advertising is a non -personal form of promotion that is distributed through various media. For advertising to be delivered marketers need to pay for the space where an ad is going to appear. In other word advertising can be defined as promotion of a product, in order to educate people and make them aware about features and qualities of the product. It is a way of connecting with target customers and potential customers by marketing unique qualities of the product.
· What do they do?
Advertising is used by businesses and non-profit organizations to communicate messages about themselves, their products, services, and causes. Advertising is used to inform, persuade and remind the audience about their products trough advertising campaign that include decisions for planning, creating, delivering and evaluating an effort.
For small companies advertising campaign can be handle by a couple of people. They can easily develop and distribute their massage through Internet; however, big businesses are more likely to rely on the assistance of advertising professionals and agencies in order to introduce their products into market.
· Professions in advertising agency
· Account Management: Account manager handles all-important decisions related to a certain client. He/she is responsible for finding, sorting clients and negotiating with them. Once the clients have agreed to work with the agency, account manager will work with them throughout the campaign in order to develop effective advertising strategy.
· Creative team: Their task is to generating ideas, design concepts and create the final advertisement. An agency’s creative team consists of specialists in graphic design, film and audio production, copywriting, computer programming, and much more.
· Researchers: Their tasks are to assess a client’s market situation, including understanding customers and competitors, and also are used to test creative ideas. They run focus group sessions and test competitiveness of the campaign in order to find if the campaign reached its objectives.
· Media Planners: Understand various media and match the best one for the particular campaign.
· Types of advertising:
Ø Product oriented
Ø Image
Ø Advocacy
Ø Public service
· Trends
Convergence: The convergence of television and Internet allows marketers to target customers more effective, opposed to traditional television advertising. For example, technology may allow ads delivered to one household to be different than ads delivered to a neighbor’s television even though both households are watching the same program.
Focus on Audience Tracking: Modern technologies allow marketers to store digital data
about them and later evaluate it , in order to find best strategies to influence purchases .
Organizations
Ø Dalex
Ø Omnicome- BBDO
Ø Leo Burnett
Ø Gray Global Group Russia
Agency Overview
Agency contact details
Name of agency Dalex
Street Пионерская пл., д.1
Post code, City 191126, Санкт-Петербург
Telephone +7(812) 712-40-40, 712-40-35, 712-
41-09, 712-59-62.
Fax
WWW www.dulex.ru
E-mail dalex@online.ru, info@dalex.ru
Date founded 1993
Director
Cooperation with international network Сергей Щербин
Clients:
DALEX
Company description
Company was established 1993. Main area of interests is creation of TV advertising. Dalex production is the best firm in St-Petersburg who has created more than 500 advertisements.
Entry-level positions/ internship:
Resume
Requirements
What products or services does the organization produce/ sell?
Creation of advertising concepts and ideas
Scenario
Video shooting
What is its operating philosophy? Do you agree with it?
The operating philosophy is that this company believes in best quality. Main characteristic of the firm’s philosophy is creativity and enthusiasm.
What is its reputation in its operating field?
Very good reputation. They worked with many famous brands.
How stable is the entity? Is it profitable?
Very stable and profitable. Exist from1993.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
Opportunities for internship as well as entry level positions such as assistants. I would like to practice my knowledge in advertising field and this company is the best opportunity to get experience in advertising production. They have a lot of work experience and good reputation among advertising firms in St- Petersburg. I will apply for internship summer 2007.
Agency overview
Agency contact details
Name of agency Omnicome- BBDO
Street 1285 Avenue of the Americas
Post code, City New York, NY 10019
Telephone +1 212 459 5000
Fax
WWW www.bbdo.com
E-mail Lisa.walpert@bbdo.com
Date founded 1891
Director Lisa Walpert
Cooperation with international network Omnicom Group
Clients: Campbell Soup, Masterfoods, Pepsi, Visa Gillet, Duracell
Moscow
Street ул. 4 Тверская – Ямская д. 20
Post code, City 125047 Moscow
Telephone + 7(495) 7875778
WWW www.bbdo.ru
E-mail hr@bbdo.ru
Director Anna Semchenkova
Omnicom
Company description/history
BBDO is one of three global networks (BBDO, TBWA, DDB) of agencies in Onicome’s portfolio, with 345 offices in 76 countries.
BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gune Reports 2003.
BBDO was named Agency of the Year in 2005 by ADWEEK, Advertising Age, and Campaign Magazine.
· Jobs offered
Requirements
.
· Entry-level positions
What products or services does the organization produce/ sell?
Advertising-BBDO Worldwide, and TBWA worldwide. Diversified Agency Services (DAS)- direct marketing/ consultancy, public relations, promotional marketing and specialty communications
What is its operating philosophy? Do you agree with it?
The company focuses on The Work that gives them competitive position. Exaggerated obsession is not exactly who I am.
What is its reputation in its operating field?
Dominated the International Advertising Festival at Cannes, winning 57 awards Forbes name Omnicom one of the “Best Big Companies in America” on its Forbes platinum 400 list.
How stable is the entity? Is it profitable?
The wall Street Journal ranked Omnicom Group Number One in its pee group for our ten-year average annual total return to shareholders.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
This organization is a very good opportunity to gain work experience in advertising field.
I have already worked in advertising production and would like to learn more about it.
Agency overview
Agency contact details
Name of agency Leo Burnett
Street ul. Usievicha 20 b.1
Post code, City Moscow, 125190
Telephone (7-495) 969 2030 Mobile phone
Fax
WWW www.twgworld.ru
E-mail leo@leoburnett.ru
Date founded
Director
Cooperation with international network Leo Burnett Worldwide
Clients:
Leo Burnett
Company description
Jobs
Jobs in planning- clean insight about cultural context: study trends, talk to consumers, pop culture… and than bring it alive (to build the brand). Need observant, analytical, big ideas, different
Project management-oversee all creative projects, promote efficiency, chart action plans, monitor progress. Need: decisiveness, diplomacy, understand creativity, enjoy frenzy.
Account management-business analysis: brand industry. Competition and its internal team, client partnership: engage with clients and infect them with love for advertisings, project leadership: plan, attack, motivate, set goals, balance, keep strategy and development moving forward. Need: Adaptable, leaders, thinkers, analyst, team player, doers, communication
Creative Group- development of ideas for advertising campaigns. Presentation of all materials personally to clients. Ability to direct art-director in the right direction.
Requirements: work experience with big firms. Familiarity with automobile brands. Fluent English.
Entry-level positions/ internship:
Need to send resume
Requirements
What products or services does the organization produce/ sell?
Ø Advertising: Account Management
Ø Creative Services
Ø Planning
Ø Media
Ø Production
What is its operating philosophy? Do you agree with it?
The operating philosophy is that this company is the best in the world at converting brand buyers into Brand Believer and also reaching for the stars, seeking big enduring ideas to build its clients business.
What is its reputation in its operating field?
Very good reputation, it has won many awards and it is famous worldwide.
How stable is the entity? Is it profitable?
Very stable and profitable as part of the Pablicis Group.
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
Opportunities for internship as well as entry level positions such as assistants. I am going to apply after I graduate. This company provides a vide spectrum of services and has offices in Moscow, as well as, St-Petersburg. I would like to star off my carrier in creative and productive company. I think these experiences will ultimately benefit my future. Need to send online resume and arrange a meeting for an interview.
Agency overview
Agency contact details
Name of agency Gray Global Group Russia
Street 5-ая улица Ямского Поля дом 7, корпус 2
Post code, City Москва, Россия
Telephone +7 (495) 792-3133 Mobile phone
Fax
WWW www.gray.ru
E-mail info@greyrussia.ru
Date founded
Director Алексей Ковылов
Cooperation with international network Gray Worldwide-WPP, G2
Clients:
CarlsbergБалтика UmbrellaБалтика 2Балтика 3Балтика 7Балтика 9Parnas
GlaxoSmithKlineColdrexAquafreshSensodyneParodontaxCoregaContacHorlicksLactacy
Nokia mobile phones
· Procter & Gamble
Ace
Fairy
Lenor
Panten Pro V
Prigles
Gray Global Group Russia
Company description
Grey Worldwide represents the biggest independent business unit of Grey Global Group within Russia. The business in Russia was opened in 1993 and has grown continuously despite the severe fluctuations in the economy and the advertising market. Grey strengthened its position in the market as well as expanding its business with its Clients through continuous growth of its personnel's professional skills, implementation of innovative marketing tools and technologies, and development of standout advertising. Grey Worldwide is recognized as one of the leaders in the advertising market in Russia, being ranked within the Top 10 largest agencies each year.As a full-service agency, Grey Worldwide Russia delivers excellence in advertising, building effective brand solutions. Career: The Company seeks people who desire a challenging career in a company that values and rewards people who show superior performance, who think and act creatively, and who want to have fun.
Jobs
Art DirectorDesignerCopywrtierJunior copywrtierAccount DirectorAccount SupervisorAccount ManagerAccount ExecutivePR ManagerStrategic PlannerStudio/Traffic ManagerStudio OperatorSecretaryReceptionistCourier
Entry-level positions/ internship:
The company provides internship for students at all times, need to send resume at hr@grey.ru
Requirements
Enthusiasm, hard work, creativity
What products or services does the organization produce/ sell?
Creation and development of advertising campaigns
What is its operating philosophy? Do you agree with it?
The company develops capital value of the brand on the basis of integrated communication approaches - “Find the edge”.
What is its reputation in its operating field?
Brand award EFIE- Pantene Pro-V, Fairy, Coldrex, "Балтика. Gray Worldwide recognized as “Superbrand 2005” by international organization Superbrands. Silver award in nomination ‘Most creative agency of the year”.
How stable is the entity? Is it profitable?
Profitable and stable – revenue $80 mil
Is it ethical? Has it ever been accused for any illegal activity?
Any case of illegal activities was not found
Would you be proud to be associated with this entity either personally or professionally?
Yes
Exactly what opportunities exist for you there and how does this fit in with your career development plan?
There is internship opportunity. I would like to obtain work experience in advertising development and I think this company will help to practice my knowledge in advertising field.
Conclusion:
Carrier research allowed me to build my career plan and find best work options that are availed in Russia. I have learned how the business is developed and what are opportunities for me there.
Particularly there is a very good opportunity to success in PR field as it is relatively new profession in Russia. My goal is to obtain an internship in Young and Rubicam Company and possibly Imageland. After I get needed knowledge in this field- how it is specifically works in Russia, what are “rules of the game” what are laws, present publics and their preferences and so on. Than I plan to get an internship in UK. This experience will benefit my future as a professional in Russia.
Anna Avdeyko
Work Cited
ICCO-Russia. 2006. Access: October 26, 2006
http://www.akos-icco.ru/
Wikipedia. The free encyclopedia. Public Relations. October 2006. Access: November 20, 2006
http://en.wikipedia.org/wiki/Public_relations
Maslov, Mihael. IPRA Frontline. Russian PR Grows, Sometimes at a Price. Access: November 20, 2006
http://www.ipra.org/members/archive/frontline/2001/sep/p19.pdf
Imagelamd Public Relations. 1996-2005. Access: October 26, 2006
http://www.imageland.ru/
Imageconatct. Consulting Group. Access: October 26, 2006
http://www.image-contact.ru/news.shtml
Kuzmenkov & Associates. Access: October 26, 2006
http://www.kuzmenkov.ru/
Young & Rubicam. Access: October 26, 2006
http://www.yr.com/yr/
Young & Rubicam. 2005. Access: October 26, 2006
http://www.yr.ru/intro.html
Ogilvy Public Relations Worldwide. Access: October 26, 2006
http://www.ogilvypr.com/
SPN Ogilvy Public Relations. Access: October 2, 2006
http://www.spn.ru/granat
The Willard Group. Access October 2, 2006
http://www.twgworld.com/
Ketchum Worldwide. Access October 2, 2006
http://www.ketchum.com
Sostav.ru. Marketing, Advertising, PR. Access: November 30, 2006
http://www.sostav.ru/columns/visitka/2006/0026/
Sostav.ru. Advertising Industry. Access November: 30, 2006
http://www.sostav.ru/columns/visitka/2006/0026/
Know This.Com. Principals of Advertising. 1998 –2006.Access: November 10, 2006
http://www.knowthis.com/tutorials/principles-of-marketing/advertising/1.htm
Dalex Productions. Access: November 10, 2006
http://www.dalex.ru/
BBDO. Access: November: 20, 2006
http://www.bbdo.com
BBDO Moscow. Access: November: 20, 2006
http://www.bbdo.ru/
Leo Burnett. Access: November 5, 2006
http://www.leoburnett.ru/
Sostav.ru. Gray Global Russian Group. Access: November 5, 2006
http://www.sostav.ru/columns/visitka/2006/0018/
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